Cash Study
Besana Moquette: CRM trade fairs
Web app development for digital collection of contacts during trade fairs and archiving of business cards via camera
THE REQUEST
Trade fair participants know how important it is to have a simple and effective contact collection system. Often the data are ‘hand-collected‘ and then entered into their databases, which takes up a lot of time and resources.
THE SOLUTION
NeroBold has developed for Besana Moquette an application designed specifically for the digital collection of contacts, so as to definitively eliminate the paper form.
Thanks to this application Besana Moquette is able to know which of its agents has entered a new contact and, thanks to a series of customised fields, including the “vote” generate a series of statistics/information useful to the company.
The responsive system, moreover, easy to use on a tablet, uses the device’s camera to photograph and attach the business card or any other documents deemed necessary to attach.
Back in the office, all that remains is to extrapolate the collected data into a simple calculation file, so that it can be imported into one’s CRM, an operation that drastically reduces data transfer times.
