Case Study
Erica Ambiente: restyling coordinated image and website
Restyling of the corporate image, starting with an analysis of the sector and a study of the values to be communicated, makeover of the logo and website.
THE REQUEST
Erica Ambiente is a solid company that has been operating in the environmental services sector for over thirty years. Constantly looking for advanced solutions, it no longer recognised itself in the image it offered to its customers and partners and needed to modernise its corporate image.
The objective: to ‘freshen up’ the logo and renew the website in order to better communicate their innovative soul, values and projects. Finally, adapt all the other communication elements to the new graphics.
THE [BOLD] SOLUTION
Redesigning a logo is an essential aspect in the rebranding process of a company; it is necessary not to lose those elements from the past that made it memorable to customers and partners.
We therefore decided to keep the green colour and the graphic element of the leaf, we left it integrated in the letter ‘e’ and designed a ‘stylised’ version with more modern lines. In addition, we designed a payoff: ‘Value for the environment’ to reinforce the message and give the logo more punch and personality.
In parallel with the creation of the corporate image (including agendas, leaflets, window stickers and company gadgets), we took care of the restyling of the website.
After an SEO analysis carried out by our partner DIGITOOLS, we reorganised the content, highlighted the Services offered and the Research and Development area, created a Blog, and took great care in choosing the photographs best suited to the new image chosen for Erica.
This project was realised in partnership with Digitools
