Lead generation campaign with landing page, Facebook ADV campaign
THE REQUEST
GBTech has chosen NeroBold to implement a digital marketing project promoting a facial recognition product. The purpose of the project is to gather contacts in target audience located throughout Italy who are interested in their innovative product.
THE [BOLD] SOLUTION
We relied on WordPress, as the platform is already used by the client for its website, to develop a landing page presenting all the features of the product.
We launched a social campaign targeting a very specific audience, reaching about 25.000 users across the peninsula.
Landing pages and social campaigns offer many advantages to companies promoting their products online, including a high conversion rate, the ability to capture users’ attention, and to reach a wider and more specific audience.