Case Study
HAR&CA: logo restyling and coordinated image
Corporate image restyling in the cable and cabling sector
THE REQUEST
Har&Ca operates in a highly competitive and innovative sector, serving several European and Asian Markets. It needed to make its logo more effective and incisive, in line with the leadership position it is gaining on the market and with the company’s international mentality.
Every other communication element had to follow suit.
THE [BOLD] SOLUTION
We started from the industry study to empathise with the Euro-Asian industrial mentality. We wanted to express the high quality of Har&Ca’s products, combined with its total willingness to assist customers, conveying its values of Proximity, Professionalism and Reliability.
We therefore developed a new logo that followed these requirements, coordinated with the other corporate communication content: forms, business cards, presentation, newsletter template. We also coordinated as art director the development of the institutional video and photo shoot.
This project was realised with Zucchi39
