Case Study
Medaluci: restyling e-commerce and marketplace
Graphic restyling of the site with integration of the management system with ecommerce and marketplace. Activation of social campaigns for conversion.
THE REQUEST
The requirement of Medaluci, a company active for over 20 years in the field of designer lighting, was to give the website a new modern and intuitive graphic interface, while integrating its management system with e-commerce and marketplace. In addition, the need emerged to implement social ADV campaigns.
THE [BOLD] SOLUTION
To respond to the request, we took action by developing the site – with WordPress and WooCommerce – with a responsive and minimal design template.
On the basis of an in-depth analysis of the Medaluci product catalogue, we created a new tree structure, functional for the publication and indexing of products on the main marketplaces. We took care of configuring and uploading the products from the management system in the form of a spreadsheet and then integrated everything with Ebay and Amazon.
We also integrated e-commerce with the BindCommerce platform, which allows you to unify the various tools used to manage your multichannel business online.
And it doesn’t end there: for the social channels we activated targeted ADV campaigns, with the aim of bringing traffic to the site, generating conversions (aka purchases) and retargeting.
This project was carried out with Zucchi39
