Case Study
Windtre: development of the Rising Stars website
Development of a MotoGP™ eSport related website that positions WINDTRE as a Brand Top of Mind in the world of online gaming.
THE REQUEST
WINDTRE, sponsor of the MotoGP™ eSport Championship 2020, needed to develop a website for the launch of its branded competition “WINDTRE Esports Rising Stars”. The client wanted to position itself as a Brand Top of Mind in the world of online gaming, with particular reference to MotoGP™
Objective of the project:
- create engagement through multimedia content and offer a real gaming experience through tutorials and live races,
- convey WINDTRE’s best offers, bringing out the synergy between the speed inherent in MotoGP™ competitions and the speed of the WINDTRE Top Quality Network.
THE [BOLD] SOLUTION
The proposed solution was based on an experience capable of engaging a particularly young audience passionate about sports competitions and online gaming.
A strongly emotional HOMEPAGE, a NEWS section with all the latest news (sharable on social networks) regarding online races, scheduled events, results, drivers, and a MULTIMEDIA section full of Videos, Live Streams, tutorials, … to experience the real gaming experience.
Created in strict adherence to the Brand Guidelines, the site fully met the customer’s expectations in terms of page loading speed and SEO ranking.
