Case Study
Villa Cora: restyling coordinated image and website
Rebranding: logo restyling, corporate image and new website development.
THE REQUEST
Villa Cora manages eleven residences for senior citizens, all located in Piedmont and surrounded by greenery.
Operating for over fifty years in this sector, the client felt the need to propose a renewed, more modern and appealing image of the group, in line with its values and the quality of the service offered: safety of the structures, attention and care for guests, ‘family’ environment.
THE [BOLD] SOLUTION
Starting from a careful analysis of the company’s strengths and considering the difficulty in choosing a facility to which to entrust a loved one who was no longer independent, we worked on the best way to convey an image of reliability and to make people perceive the care and warmth necessary for such fragile and yet important guests.
We started by revisiting the logo, which was redesigned focusing on the human aspect. The ‘C’ of Cora has become a stylised Heart to symbolise the love and passion that characterises all the staff at Villa Cora. We therefore designed a new pay-off to reinforce this concept: ‘Heart and Experience‘.
NeroBold took care of the entire coordinated image, including the creation of the presentation leaflets for each of the 11 residences. Each image was carefully chosen to communicate all the professionalism, attention and dedication that the Villa Cora residences are able to offer.
Thanks to the restyling work, the website has also been completely revamped, focusing on a modern design and smoother navigation, giving wide visibility and prominence to the company values and to each residence.
Finally, we edited the videos for each residence, to give a more direct message and appeal to the user.
This project was realised in partnership with Nebula Strategy
