Cash Study

Specialinsert: trade fair stands and advertising pages

Stand design, graphic design of trade fair posters and advertising pages

THE REQUEST

Trade fair stand design is an important and very complex activity: it requires creativity, strategy, quality and experience. Having a stand with attention to detail is essential to be able to communicate effectively with possible customers at the trade fair.

Specialinsert is a company that is present in the world of fasteners and boasts a series of proposals that range from threaded tubular inserts to bushings for plastic materials, from threaded inserts to self-tapping bushings, from inserts for wood to breakstem rivets and ¼ turn fasteners: 100% certified Made in Italy production.

THE SOLUTION

NeroBold was commissioned to design the Specialinsert stand at Marmomac and create the institutional and product advertising pages, published in trade magazines such as Italian Fasteners and newspapers such as Il Sole 24 Ore.
Nothing is left to chance, from design to signage, to emphasise the company image and ensure that the message hits the mark.

Cash Study

Besana Moquette: CRM trade fairs

Web app development for digital collection of contacts during trade fairs and archiving of business cards via camera

THE REQUEST

Trade fair participants know how important it is to have a simple and effective contact collection system. Often the data are ‘hand-collected‘ and then entered into their databases, which takes up a lot of time and resources.

THE SOLUTION

NeroBold has developed for Besana Moquette an application designed specifically for the digital collection of contacts, so as to definitively eliminate the paper form.

Thanks to this application Besana Moquette is able to know which of its agents has entered a new contact and, thanks to a series of customised fields, including the “vote” generate a series of statistics/information useful to the company.

The responsive system, moreover, easy to use on a tablet, uses the device’s camera to photograph and attach the business card or any other documents deemed necessary to attach.

Back in the office, all that remains is to extrapolate the collected data into a simple calculation file, so that it can be imported into one’s CRM, an operation that drastically reduces data transfer times.

Portfolio Category: Trade shows & Events