Bet4win: website restyling

Case Study

Bet4win: website restyling

Restyling grafico del sito goldbet.news, ottimizzazione dei contenuti e sviluppo di un sistema automatizzato di acquisizione dati

La richiesta

Bet4win è da anni il market place di riferimento per i pronostici sportivi. Costantemente aggiornato da una redazione appassionata che mette in campo esperienza e istinto, si è conquistato nel tempo migliaia di utenti fedeli.

Goldbet.news (diventato parte del Gruppo Lottomatica) aveva l’esigenza di allineare il sito, di recente acquisizione, con i colori aziendali, di implementare nuovi contenuti e nuovi palinsesti sportivi per ampliare ulteriormente l’offerta e di procedere all’integrazione dei nuovi feed di acquisizione dati con quelli preesistenti.

La [BOLD] soluzione

Dopo uno studio attento in termini di UX, abbiamo optato per un restyling grafico del sito utilizzando il framework Bootstrap per il front-end. Lato back-end ci siamo concentrati sullo studio di un sistema automatizzato di match dei codici identificativi per tutte le partite presenti in palinsesto.

Per questo progetto ambizioso abbiamo sfruttato l’integrazione di differenti tecnologie avanzate: framework Laravel e Vue.js oltre a Bootstrap per il layout grafico.

Nella soluzione proposta i dati vengono salvati su Database e poi estratti su file JSON. Ora le pagine vengono create dinamicamente rendendo il sistema nettamente più performante e garantendo tempi di caricamento ottimali.

Villa Cora: restyling coordinated image and website

Case Study

Villa Cora: restyling coordinated image and website

Rebranding: logo restyling, corporate image and new website development.

THE REQUEST

Villa Cora manages eleven residences for senior citizens, all located in Piedmont and surrounded by greenery.
Operating for over fifty years in this sector, the client felt the need to propose a renewed, more modern and appealing image of the group, in line with its values and the quality of the service offered: safety of the structures, attention and care for guests, ‘family’ environment.

THE [BOLD] SOLUTION

Starting from a careful analysis of the company’s strengths and considering the difficulty in choosing a facility to which to entrust a loved one who was no longer independent, we worked on the best way to convey an image of reliability and to make people perceive the care and warmth necessary for such fragile and yet important guests.

We started by revisiting the logo, which was redesigned focusing on the human aspect. The ‘C’ of Cora has become a stylised Heart to symbolise the love and passion that characterises all the staff at Villa Cora. We therefore designed a new pay-off to reinforce this concept: ‘Heart and Experience‘.

NeroBold took care of the entire coordinated image, including the creation of the presentation leaflets for each of the 11 residences. Each image was carefully chosen to communicate all the professionalism, attention and dedication that the Villa Cora residences are able to offer.

Thanks to the restyling work, the website has also been completely revamped, focusing on a modern design and smoother navigation, giving wide visibility and prominence to the company values and to each residence.
Finally, we edited the videos for each residence, to give a more direct message and appeal to the user.

This project was realised in partnership with Nebula Strategy

Windtre: development of the Rising Stars website

Case Study

Windtre: development of the Rising Stars website

Development of a MotoGP™ eSport related website that positions WINDTRE as a Brand Top of Mind in the world of online gaming.

THE REQUEST

WINDTRE, sponsor of the MotoGP™ eSport Championship 2020, needed to develop a website for the launch of its branded competition “WINDTRE Esports Rising Stars”. The client wanted to position itself as a Brand Top of Mind in the world of online gaming, with particular reference to MotoGP™

Objective of the project:

create engagement through multimedia content and offer a real gaming experience through tutorials and live races,
convey WINDTRE’s best offers, bringing out the synergy between the speed inherent in MotoGP™ competitions and the speed of the WINDTRE Top Quality Network.

THE [BOLD] SOLUTION

The proposed solution was based on an experience capable of engaging a particularly young audience passionate about sports competitions and online gaming.

A strongly emotional HOMEPAGE, a NEWS section with all the latest news (sharable on social networks) regarding online races, scheduled events, results, drivers, and a MULTIMEDIA section full of Videos, Live Streams, tutorials, … to experience the real gaming experience.

Created in strict adherence to the Brand Guidelines, the site fully met the customer’s expectations in terms of page loading speed and SEO ranking.

Pininfarina: landing page development

Case Study

Pininfarina: landing page development

Development of a landing page dedicated to the Pininfarina Design Contest

THE CONTEST

To mark the 90th anniversary of its birth, Pininfarina is launching an international competition: a contest dedicated to Design and Innovation on three chosen themes: Smart Spaces, Smart Individual Mobility and Smart Social Mobility. A challenge aimed at students from the world’s most prestigious schools to create something that expresses their dreams for the future.
The prize: a 6-month internship at Pininfarina’s design studios in Turin, Miami and Shanghai, depending on the type of project.
…a dream!

The Agency’s request was to create a mini-site in English dedicated to the international contest: PININFARINA 90+1 DESIGN CONTEST , which would faithfully follow the guidelines and graphic material provided.

THE [BOLD] SOLUTION

We designed a solution that was streamlined in structure and easy to navigate: a landing page that clearly illustrated all the information relating to the contest (Brief, Rules, Jury, etc.) and we developed a data collection system.

The contest was accessed via 3 separate registration forms according to the chosen theme, with the possibility of uploading the images to be submitted.

The customer had access to a dedicated area where they could view the content and download the materials received for evaluation.

Erica Ambiente: restyling coordinated image and website

Case Study

Erica Ambiente: restyling coordinated image and website

Restyling of the corporate image, starting with an analysis of the sector and a study of the values to be communicated, makeover of the logo and website.

THE REQUEST

Erica Ambiente is a solid company that has been operating in the environmental services sector for over thirty years. Constantly looking for advanced solutions, it no longer recognised itself in the image it offered to its customers and partners and needed to modernise its corporate image.

The objective: to ‘freshen up’ the logo and renew the website in order to better communicate their innovative soul, values and projects. Finally, adapt all the other communication elements to the new graphics.

THE [BOLD] SOLUTION

Redesigning a logo is an essential aspect in the rebranding process of a company; it is necessary not to lose those elements from the past that made it memorable to customers and partners.

We therefore decided to keep the green colour and the graphic element of the leaf, we left it integrated in the letter ‘e’ and designed a ‘stylised’ version with more modern lines. In addition, we designed a payoff: ‘Value for the environment’ to reinforce the message and give the logo more punch and personality.
In parallel with the creation of the corporate image (including agendas, leaflets, window stickers and company gadgets), we took care of the restyling of the website.

After an SEO analysis carried out by our partner DIGITOOLS, we reorganised the content, highlighted the Services offered and the Research and Development area, created a Blog, and took great care in choosing the photographs best suited to the new image chosen for Erica.

This project was realised in partnership with Digitools

Medaluci: restyling e-commerce and marketplace

Case Study

Medaluci: restyling e-commerce and marketplace

Graphic restyling of the site with integration of the management system with ecommerce and marketplace. Activation of social campaigns for conversion.

THE REQUEST

The requirement of Medaluci, a company active for over 20 years in the field of designer lighting, was to give the website a new modern and intuitive graphic interface, while integrating its management system with e-commerce and marketplace. In addition, the need emerged to implement social ADV campaigns.

THE [BOLD] SOLUTION

To respond to the request, we took action by developing the site – with WordPress and WooCommerce – with a responsive and minimal design template.

On the basis of an in-depth analysis of the Medaluci product catalogue, we created a new tree structure, functional for the publication and indexing of products on the main marketplaces. We took care of configuring and uploading the products from the management system in the form of a spreadsheet and then integrated everything with Ebay and Amazon.

We also integrated e-commerce with the BindCommerce platform, which allows you to unify the various tools used to manage your multichannel business online.

And it doesn’t end there: for the social channels we activated targeted ADV campaigns, with the aim of bringing traffic to the site, generating conversions (aka purchases) and retargeting.

This project was carried out with Zucchi39

Sire: restyling website and SEO optimization

Cash Study

Sire: restyling website and SEO optimization

Complete website restyling on the basis of market analysis and the most effective keywords related to the ventilation sector, to optimise and scale search engine rankings.

THE REQUEST

The requirement was well defined: renew the website’s graphic line to convey the freshness and professionalism of the Brand, in total respect of the company values.
In addition, the site’s positioning had to be improved, climbing the Google serp.

THE SOLUTION

With this new implementation, we will give Sire the possibility of selling their products online, for further time savings on the part of the customer, who will be able to order directly from the site.
Each person will have access to customised price lists for different discounts and catalogues that can be updated in complete autonomy.

We have started a path of growth together and we are certain that we will continue to climb the ranks on Google to the first place, which is what such a reality deserves.

FUTURE DEVELOPMENTS

With this new implementation, we will give Sire the opportunity to sell their products online, which will further save time for the customer, who will be able to order directly from the site. Each person will have access to customised price lists for different discounts and catalogues that can be updated completely independently. We have started a path of growth together and we are certain that we will continue to climb the ranks on Google to the first place, which is what such a reality deserves.

CURIOUS ABOUT WHAT WE CAN CREATE FOR YOU?
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Betacryl: landing page development

Case Study

Betacryl: landing page development

Landing page development in the solid surface sector

THE REQUEST

BTS needed to communicate its commercial offer in the best possible way. No point being unique if you can’t show it to your customers. Two landing pages were needed that were intuitive enough to be persuasive and reassuring, removing any doubt from the visitor’s mind.

THE [BOLD] SOLUTION

After years and years of testing, we realised how to maximise the potential of B2B realities.

We always start by studying the Product and the Market, then analysing the Target.

The result? Two landing pages created with WordPress, the world’s most popular platform for websites, that look professional and intuitive.

The launch information was re-organised, the graphics created from scratch and the brand guidelines respected.

We set up optimised Facebook campaigns to reach target people and companies that could directly benefit from BTS products.

SOCIAL CAMPAIGNS

Total post coverage

SOCIAL CAMPAIGNS

Total contacts

SOCIAL CAMPAIGNS

Acquired contacts

SOCIAL CAMPAIGNS

Click on link

0 €

This project was realised in partnership with Nebula Strategy.

GWC Valve: website development

Case Study

Restyling sito web valvole industriali

Complete site restyling, making the customer autonomous in its management

THE REQUEST

GWC Valve‘s requirement was clear: revise every aspect of the website: graphics, layout and user experience, while respecting the corporate identity. We wanted to find a graphic key capable of communicating technological innovation and reliability: the two values that make it unique compared to its direct market competitors.

THE [BOLD] SOLUTION

We started by studying the product and the market to understand every aspect of it. We wanted to capture all the nuances of GWC’s added value, so that we could then communicate it to their customers.
To do this, we relied on WordPress, the world’s most widely used open source CMS platform for its simplicity and user-friendly design. Now it is simple and intuitive to discover, thanks to the website: the company, its certifications, the quality of its products and the excellence of its services.

Sharma Energy: website development

Case Study

Sharma Energy: website development

Website development and search for the perfect visual identity

THE REQUEST

Sharma Energy contacted us to set up an entirely new project. They want to make themselves known by raising awareness of energy efficiency. They wanted to develop, in the first instance, a website faithful to their business idea, especially focused the environment, a theme to which they feel very attached.

THE [BOLD] SOLUTION

We rely on WordPress, the world’s most widely used platform for website development. The Adobe family comes to our rescue for other content.
The brief is very clear: to differentiate from the (monotonous and standardised) competition and to create a marketing plan that speaks through images alone. The shots are selected together with the client to create an effective communication, capable of leaving a mark in people’s minds.

Case Study

Bet4win: website restyling

Restyling grafico del sito goldbet.news, ottimizzazione dei contenuti e sviluppo di un sistema automatizzato di acquisizione dati

La richiesta

La [BOLD] soluzione

Case Study

Villa Cora: restyling coordinated image and website

Rebranding: logo restyling, corporate image and new website development.

THE REQUEST

THE [BOLD] SOLUTION

Case Study

Windtre: development of the Rising Stars website

Development of a MotoGP™ eSport related website that positions WINDTRE as a Brand Top of Mind in the world of online gaming.

THE REQUEST

THE [BOLD] SOLUTION

Case Study

Pininfarina: landing page development

Development of a landing page dedicated to the Pininfarina Design Contest

THE CONTEST

THE [BOLD] SOLUTION

Case Study

Erica Ambiente: restyling coordinated image and website

Restyling of the corporate image, starting with an analysis of the sector and a study of the values to be communicated, makeover of the logo and website.

THE REQUEST

THE [BOLD] SOLUTION

Case Study

Medaluci: restyling e-commerce and marketplace

Graphic restyling of the site with integration of the management system with ecommerce and marketplace. Activation of social campaigns for conversion.

THE REQUEST

THE [BOLD] SOLUTION

Cash Study

Sire: restyling website and SEO optimization

Complete website restyling on the basis of market analysis and the most effective keywords related to the ventilation sector, to optimise and scale search engine rankings.

THE REQUEST

THE SOLUTION

FUTURE DEVELOPMENTS

Case Study

Betacryl: landing page development

Landing page development in the solid surface sector

THE REQUEST

THE [BOLD] SOLUTION

SOCIAL CAMPAIGNS

SOCIAL CAMPAIGNS

SOCIAL CAMPAIGNS

SOCIAL CAMPAIGNS

Case Study

Restyling sito web valvole industriali

Complete site restyling, making the customer autonomous in its management

THE REQUEST

THE [BOLD] SOLUTION

Case Study

Sharma Energy: website development

Website development and search for the perfect visual identity

THE REQUEST

THE [BOLD] SOLUTION

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