{"id":17832,"date":"2023-01-12T16:15:51","date_gmt":"2023-01-12T16:15:51","guid":{"rendered":"https:\/\/nerobold.com\/portfolio\/villa-cora-restyling-immagine-coordinata-e-sito-web\/"},"modified":"2023-03-01T14:32:27","modified_gmt":"2023-03-01T14:32:27","slug":"villa-cora-restyling-coordinated-image-and-website","status":"publish","type":"elemenfolio","link":"https:\/\/nerobold.com\/en\/portfolio\/villa-cora-restyling-coordinated-image-and-website\/","title":{"rendered":"Villa Cora: restyling\u00a0coordinated image and website"},"content":{"rendered":"\t\t
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Case Study<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Villa Cora: restyling\u00a0coordinated image and website<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Rebranding: logo restyling, corporate image and new website development.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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THE REQUEST<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Villa Cora<\/b> manages eleven residences for senior citizens, all located in Piedmont and surrounded by greenery.
Operating for over fifty years in this sector, the client felt the need to propose a renewed, more modern and appealing image of the group<\/b>, in line with its values and the quality of the service offered: safety of the structures, attention and care for guests, ‘family’ environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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THE [BOLD] SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Starting from a careful analysis of the company’s strengths and considering the difficulty in choosing a facility to which to entrust a loved one who was no longer independent, we worked on the best way to convey an image of reliability<\/b> and to make people perceive the care and warmth necessary for such fragile and yet important guests.<\/p>

We started by revisiting the logo<\/b>, which was redesigned focusing on the human aspect. The ‘C’ of Cora has become a stylised Heart to symbolise the love and passion<\/b> that characterises all the staff at Villa Cora. We therefore designed a new pay-off to reinforce this concept: ‘Heart and Experience<\/b>‘.<\/p>

NeroBold<\/b> took care of the entire coordinated image<\/b>, including the creation of the presentation leaflets<\/b> for each of the 11 residences. Each image was carefully chosen to communicate all the professionalism, attention and dedication that the Villa Cora residences are able to offer.<\/p>

Thanks to the restyling work, the website has also been completely revamped<\/b>, focusing on a modern design and smoother navigation, giving wide visibility and prominence to the company values and to each residence.
Finally, we edited the videos<\/b> for each residence, to give a more direct message and appeal to the user.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This project was realised in partnership with Nebula Strategy<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":17257,"template":"","settore":[],"elemenfoliocategory":[307,308,303],"class_list":["post-17832","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-brand-identity","elemenfoliocategory-digital-marketing","elemenfoliocategory-websites"],"acf":[],"yoast_head":"\nVilla Cora: restyling\u00a0coordinated image and website | Nerobold<\/title>\n<meta name=\"description\" content=\"Restyling dell\u2019immagine corporate, partendo da un\u2019analisi del settore e da uno studio dei valori da comunicare, rifacimento del logo e del sito web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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