{"id":4887,"date":"2015-05-04T10:55:46","date_gmt":"2015-05-04T08:55:46","guid":{"rendered":"https:\/\/nerobold.com\/?p=4887"},"modified":"2023-05-26T13:54:35","modified_gmt":"2023-05-26T13:54:35","slug":"realta-aumentata-tra-reale-e-virtuale","status":"publish","type":"post","link":"https:\/\/nerobold.com\/en\/realta-aumentata-tra-reale-e-virtuale\/","title":{"rendered":"Realt\u00e0 aumentata: tra reale e virtuale"},"content":{"rendered":"\t\t
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La prima cosa che vi starete chiedendo \u00e8: “cos’\u00e8 la realt\u00e0 aumentata?<\/strong>“
Dall’inglese Augmented Reality<\/strong>, per realt\u00e0 aumentata si intendono tutti quei sistemi e tecnologie che permettono di aggiungere elementi virtuali e informazioni multimediali alla realt\u00e0 normalmente percepita<\/strong>.<\/p>

La realt\u00e0 aumentata non \u00e8 una novit\u00e0. I primi esempi li troviamo in campo militare gi\u00e0 negli anni\u00a0’90. Sui visori dei piloti americani, infatti, apparivano le informazioni relative agli obiettivi da colpire e le indicazioni di volo. Oggi la ritroviamo con i Google Glass<\/strong>, gli innovativi occhiali sviluppati dal celebre motore di ricerca, con i quali si \u00e8 in grado di visitare siti web, leggere notizie online, visualizzare mappe, partecipare a videoconferenze<\/strong> e condividere contenuti sui social network<\/strong>.<\/p>

\u00a0<\/p>

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Ma quali sono le sue potenzialit\u00e0?<\/strong><\/p>

Infinite<\/strong>. Stringendo il campo sull’advertising<\/strong> e sul marketing<\/strong>, la realt\u00e0 aumentata viene utilizzata come uno strumento dal grande impatto emotivo<\/strong>.<\/p>

Il pi\u00f9 classico degli usi \u00e8 quello di far comparire contenuti multimediali inquadrando semplicemente con la camera del proprio dispositivo un elemento, sia esso una brochure<\/strong>, una pagina pubblicitaria<\/strong> o una qualsiasi immagine stampata<\/strong>, per visualizzare elementi informativi inseriti nell’ambiente reale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nel caso di <\/span>cataloghi<\/strong>, inquadrando immagini o elementi grafici, <\/span>si potranno vedere i prodotti tridimensionalmente, leggere informazioni aggiuntive o inserire il prodotto direttamente nel carrello della spesa online<\/strong>. Con la realt\u00e0 aumentata infatti, lo shopping diventa interattivo, si potranno indossare i capi virtualmente, cambiar loro colore, modello e taglia.<\/span>
<\/p>\n

Totem multimediali, piattaforme di e-learning<\/strong> sono altri due settori dove l’augmented reality<\/strong> viene utilizzata, cos\u00ec anche nell’architettura<\/strong>, dove i designer fanno prendere forma ai propri progetti per mostrare l’anteprima del lavoro finito.<\/p>\n

Anche nel settore culturale<\/strong> la realt\u00e0 aumentata \u00e8 presente con le guide turistiche interattive<\/strong> e  con i monumenti che vengono ricostruiti in 3D nella loro forma originale. Nel campo chirurgico <\/strong> il medico<\/strong> pu\u00f2 pianificare, con modelli tridimensionali del paziente, le modalit\u00e0 dell’intervento da sostenere; nell’automotive<\/strong>, inquadrando il cruscotto, si possono ottenere informazioni sulla manutenzione dell’autovettura e visualizzare la modalit\u00e0 d’uso dei comandi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Per realt\u00e0 aumentata si intendono quei sistemi e tecnologie che permettono di aggiungere elementi virtuali alla realt\u00e0 percepita. Ecco alcuni esempi.<\/p>\n","protected":false},"author":1,"featured_media":4899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[49],"class_list":["post-4887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neroblog","tag-realta-aumentata"],"acf":[],"yoast_head":"\nRealt\u00e0 aumentata: uno strumento dal grande impatto<\/title>\n<meta name=\"description\" content=\"Per realt\u00e0 aumentata si intendono quei sistemi e tecnologie che permettono di aggiungere elementi virtuali alla realt\u00e0 percepita. 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