{"id":5804,"date":"2016-10-19T11:57:00","date_gmt":"2016-10-19T09:57:00","guid":{"rendered":"https:\/\/nerobold.com\/?p=5804"},"modified":"2023-05-26T13:54:21","modified_gmt":"2023-05-26T13:54:21","slug":"storytelling-unarte-antica-a-servizio-del-marketing-moderno","status":"publish","type":"post","link":"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/","title":{"rendered":"Storytelling: un&#8217;arte antica a servizio del marketing moderno"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5804\" class=\"elementor elementor-5804\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04a0c3 e-flex e-con-boxed e-con e-parent\" data-id=\"d04a0c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78d2c31 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"78d2c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sono i brand a creare storie o sono le storie a creare i brand?<\/strong><br \/>Difficile rispondere, ci si trova davanti al classico dilemma dell\u2019uovo e della gallina.<br \/>Parliamo di <strong>storytelling<\/strong>, provando ad affrontare l\u2019argomento con un approccio \u201csoft\u201d ma che sia in grado di focalizzare il nocciolo della questione.<br \/>Intanto \u00e8 bene precisare che<strong> l\u2019arte dello storytelling \u00e8 molto antica<\/strong> e viene adottata in diversi ambiti differenti dal branding, per esempio nello studio di antiche culture, nella creazione di filmati e nella scrittura narrativa.<br \/>Nonostante questo, mai come oggi il tema \u00e8 \u201ccaldo\u201d e attuale.<\/p><p>I motivi principali possono essere riscontrati nel passaparola, condivisione sociale, percezione del brand e pi\u00f9 in generale nell&#8217;essenza stessa del marketing.<br \/><strong>Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese e delle aziende.<\/strong><br \/>L&#8217;arte dello <strong>storytelling<\/strong> sta diventando uno dei pilastri essenziali del marketing moderno, Evian l&#8217;ha capito e ha creato una serie di simpatiche campagne.<\/p><p><iframe src=\"https:\/\/www.youtube.com\/embed\/pfxB5ut-KTs\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6a00;color:#ff6a00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6a00;color:#ff6a00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Fiducia\" >Fiducia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Emozioni\" >Emozioni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Relazione\" >Relazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Semplicita\" >Semplicit\u00e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Personale\" >Personale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Profondita\" >Profondit\u00e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Racconta_la_storia_del_tuo_brand_con_un_video\" >Racconta la storia del tuo brand con un video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Quali_sono_i_corretti_ingredienti_di_uno_Storytelling_efficace\" >Quali sono i corretti ingredienti di uno Storytelling efficace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nerobold.com\/en\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#Fiducia-2\" >Fiducia<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c08451 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"0c08451\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Fiducia\"><\/span>Fiducia<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fb99e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"35fb99e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">Le persone che ascoltano la storia hanno fiducia nel narratore? Hanno fiducia in te? Conoscono il tuo brand? Questo aspetto \u00e8 fondamentale per garantire la buona riuscita della tua azione di storytelling.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec22af4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"ec22af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Emozioni\"><\/span>Emozioni<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46aca1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c46aca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">Le storie hanno bisogno di uno sviluppo che tocchi le emozioni. Grandi narrazioni si basano su grandi emozioni, e tu non puoi farne a meno: usa conflitti, soluzioni, tensioni, misteri e rivelazioni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ac962 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"b2ac962\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Relazione\"><\/span>Relazione<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ba767 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"06ba767\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">Il pubblico deve identificarsi nel racconto. Questo passaggio ti permetter\u00e0 di creare un rapporto speciale: identificarsi con il personaggio di una storia vuol dire lasciarsi trasportare nella narrazione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b80663 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8b80663\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Semplicita\"><\/span>Semplicit\u00e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09c603 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f09c603\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">Una storia semplice \u00e8 una storia forte. Togli tutto ci\u00f2 che non serve alla narrazione: taglia eventi meno importanti , unisci due personaggi minori in uno, riduci al minimo menzioni ad altri luoghi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea49d6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8ea49d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Personale\"><\/span>Personale<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8808d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"be8808d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">Il destinatario vuole dare un significato personale alla storia. Tu puoi indicare la struttura, puoi suggerire dei riferimenti, ma devi lasciare spazio alle persone di applicare una propria morale della favola.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a567c9a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"a567c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Profondita\"><\/span>Profondit\u00e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4118565 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4118565\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">A volte il pubblico si immerge completamente in una storia, vive le esperienze raccontate in prima persona e diventa il personaggio principale.<\/span><\/p><p>Non si diventa storyteller dall&#8217;oggi al domani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0824df elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start ob-has-background-overlay elementor-widget elementor-widget-icon-box\" data-id=\"b0824df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:nerobold@nerobold.com\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Racconta la storia del tuo brand con un video\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Livello_1\" data-name=\"Livello 1\" viewBox=\"0 0 350 350\"><path d=\"M0,73.14c1.9-3.31,3.33-7,5.79-9.83,3.66-4.19,8.91-5.07,14.35-5.07q64.76.07,129.52,0,90.23,0,180.44,0c10.5,0,17.81,5.56,19.59,14.9a25.17,25.17,0,0,1,.3,4.76q0,97.06,0,194.14c0,12.15-7.43,19.67-19.55,19.67q-155.49,0-311,0c-10,0-15-3.89-19.47-14.86Zm13.77,7.29V268.07c1.36-1.61,2.31-2.7,3.21-3.82l62.14-76.77c3.36-4.16,6.64-8.4,10.17-12.42a6.52,6.52,0,0,1,9.22-.7,6.7,6.7,0,0,1,1.22,8.94,20.16,20.16,0,0,1-1.45,1.89L25.83,274.71c-.82,1-1.59,2.05-2.55,3.29h303.4c-.84-1.13-1.41-2-2-2.73l-59.14-73c-4.87-6-9.78-12-14.59-18.08-2.69-3.39-2.39-7.27.55-9.75s7-2,9.94,1.36c.37.43.71.89,1.07,1.33Q298,221,333.65,265c.73.9,1.5,1.76,2.53,3V80.59c-1.37,1-2.39,1.69-3.37,2.43Q263.93,134.68,195,186.35c-12.66,9.49-27.46,9.43-40.1,0l-109-81.79C35.34,96.59,24.78,88.69,13.77,80.43ZM25,71.93c1.17.94,1.69,1.38,2.23,1.78Q95.43,124.86,163.61,176c7.27,5.46,15.76,5.29,23.34-.4q67.62-50.71,135.22-101.46c.76-.57,1.47-1.21,2.65-2.2Z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Racconta_la_storia_del_tuo_brand_con_un_video\"><\/span>\n\t\t\t\t\t\t<a href=\"mailto:nerobold@nerobold.com\" target=\"_blank\" >\n\t\t\t\t\t\t\tRacconta la storia del tuo brand con un video\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc86795 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"bc86795\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: var( --e-global-color-6944d05 ); font-size: 30px; font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">Come si pu\u00f2 creare un contenuto che non sia noioso?<\/strong><\/p><p>La narrazione deve riporre una forte attenzione su ci\u00f2 che le persone <span style=\"text-decoration: underline;\">vogliono<\/span> sentire e condividere.<br \/>Non bisogna trasmettere un messaggio nel metodo tradizionale.<br \/>Ci\u00f2 che \u00e8 necessario \u00e8 <strong>rendere parte i destinatari della storia<\/strong> come se essi stessi fossero i protagonisti, dare la possibilit\u00e0 di condividere, vivere e a volte modificare la storia stessa fino all&#8217;episodio successivo.<\/p><p><strong>Fare storytelling significa creare un ampio sistema di narrazioni che possano intersecarsi tra loro senza escludersi a vicenda<\/strong>, \u00e8\u00a0a quel punto che il brand pu\u00f2 sfruttare le storie per veicolare i propri valori.<\/p><p>Prima di creare una storia quindi bisogna indagare sul proprio target facendo delle domande: cosa pensa e cosa prova;\u00a0cosa conta davvero per il tuo lettore e quali sono le sue aspirazioni; chi sono i suoi amici e cosa dicono, chi sono gli\u00a0influencer, ecc.<\/p><p>\u00c8 facile rendersi conto che passare dalla teoria alla pratica \u00e8 molto difficile ed \u00e8 impensabile poter rispondere a ogni domanda. Bisogna per\u00f2 <strong>convogliare il massimo sforzo nella comprensione dei propri clienti<\/strong>, raggiungere questo obbiettivo semplifica di molto il resto del lavoro.<\/p><h3><span class=\"ez-toc-section\" id=\"Quali_sono_i_corretti_ingredienti_di_uno_Storytelling_efficace\"><\/span><strong>Quali sono i corretti ingredienti di uno Storytelling efficace?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ebfbd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"87ebfbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Fiducia-2\"><\/span>Fiducia<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese e delle aziende.<\/p>\n","protected":false},"author":1,"featured_media":5821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[99,100,37],"class_list":["post-5804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neroblog","tag-marketing","tag-storytelling","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling: un&#039;arte antica a servizio del marketing moderno | Nerobold<\/title>\n<meta name=\"description\" content=\"Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling: un&#039;arte antica a servizio del marketing moderno | Nerobold\" \/>\n<meta property=\"og:description\" content=\"Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/\" \/>\n<meta property=\"og:site_name\" content=\"NeroBold Srl\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-19T09:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T13:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nerobold.com\/wp-content\/uploads\/2016\/10\/storytelling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nerobold.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nerobold.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/\"},\"author\":{\"name\":\"nerobold.com\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/#\\\/schema\\\/person\\\/ee9e6ec3f8b22521ccf582bfc51d112f\"},\"headline\":\"Storytelling: un&#8217;arte antica a servizio del marketing moderno\",\"datePublished\":\"2016-10-19T09:57:00+00:00\",\"dateModified\":\"2023-05-26T13:54:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nerobold.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/storytelling.jpg\",\"keywords\":[\"marketing\",\"Storytelling\",\"video\"],\"articleSection\":[\"NeroBlog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/\",\"url\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/\",\"name\":\"Storytelling: un'arte antica a servizio del marketing moderno | Nerobold\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nerobold.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/storytelling.jpg\",\"datePublished\":\"2016-10-19T09:57:00+00:00\",\"dateModified\":\"2023-05-26T13:54:21+00:00\",\"description\":\"Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nerobold.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/storytelling.jpg\",\"contentUrl\":\"https:\\\/\\\/nerobold.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/storytelling.jpg\",\"width\":1200,\"height\":570,\"caption\":\"Storytelling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nerobold.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storytelling: un&#8217;arte antica a servizio del marketing moderno\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/#website\",\"url\":\"https:\\\/\\\/nerobold.com\\\/\",\"name\":\"NeroBold Srl\",\"description\":\"Studio Comunicazione e Grafico\",\"publisher\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nerobold.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/#organization\",\"name\":\"NeroBold Srl\",\"url\":\"https:\\\/\\\/nerobold.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nerobold.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-nerobold-2022.svg\",\"contentUrl\":\"https:\\\/\\\/nerobold.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-nerobold-2022.svg\",\"width\":221,\"height\":32,\"caption\":\"NeroBold Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/nerobold.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nerobold.com\\\/#\\\/schema\\\/person\\\/ee9e6ec3f8b22521ccf582bfc51d112f\",\"name\":\"nerobold.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6cdbb3500709f91af3b420b7d7ac7581742446b1c19e6b698b00541380761ba?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6cdbb3500709f91af3b420b7d7ac7581742446b1c19e6b698b00541380761ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6cdbb3500709f91af3b420b7d7ac7581742446b1c19e6b698b00541380761ba?s=96&d=mm&r=g\",\"caption\":\"nerobold.com\"},\"sameAs\":[\"https:\\\/\\\/nerobold.com\"],\"url\":\"https:\\\/\\\/nerobold.com\\\/en\\\/author\\\/nerobold-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Storytelling: un'arte antica a servizio del marketing moderno | Nerobold","description":"Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/","og_locale":"en_US","og_type":"article","og_title":"Storytelling: un'arte antica a servizio del marketing moderno | Nerobold","og_description":"Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese.","og_url":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/","og_site_name":"NeroBold Srl","article_published_time":"2016-10-19T09:57:00+00:00","article_modified_time":"2023-05-26T13:54:21+00:00","og_image":[{"width":1200,"height":570,"url":"https:\/\/nerobold.com\/wp-content\/uploads\/2016\/10\/storytelling.jpg","type":"image\/jpeg"}],"author":"nerobold.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nerobold.com","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#article","isPartOf":{"@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/"},"author":{"name":"nerobold.com","@id":"https:\/\/nerobold.com\/#\/schema\/person\/ee9e6ec3f8b22521ccf582bfc51d112f"},"headline":"Storytelling: un&#8217;arte antica a servizio del marketing moderno","datePublished":"2016-10-19T09:57:00+00:00","dateModified":"2023-05-26T13:54:21+00:00","mainEntityOfPage":{"@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/"},"wordCount":559,"publisher":{"@id":"https:\/\/nerobold.com\/#organization"},"image":{"@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#primaryimage"},"thumbnailUrl":"https:\/\/nerobold.com\/wp-content\/uploads\/2016\/10\/storytelling.jpg","keywords":["marketing","Storytelling","video"],"articleSection":["NeroBlog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/","url":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/","name":"Storytelling: un'arte antica a servizio del marketing moderno | Nerobold","isPartOf":{"@id":"https:\/\/nerobold.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#primaryimage"},"image":{"@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#primaryimage"},"thumbnailUrl":"https:\/\/nerobold.com\/wp-content\/uploads\/2016\/10\/storytelling.jpg","datePublished":"2016-10-19T09:57:00+00:00","dateModified":"2023-05-26T13:54:21+00:00","description":"Fare storytelling significa molto pi\u00f9 di raccontare attraverso il marketing storie delle imprese.","breadcrumb":{"@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#primaryimage","url":"https:\/\/nerobold.com\/wp-content\/uploads\/2016\/10\/storytelling.jpg","contentUrl":"https:\/\/nerobold.com\/wp-content\/uploads\/2016\/10\/storytelling.jpg","width":1200,"height":570,"caption":"Storytelling"},{"@type":"BreadcrumbList","@id":"https:\/\/nerobold.com\/storytelling-unarte-antica-a-servizio-del-marketing-moderno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nerobold.com\/en\/"},{"@type":"ListItem","position":2,"name":"Storytelling: un&#8217;arte antica a servizio del marketing moderno"}]},{"@type":"WebSite","@id":"https:\/\/nerobold.com\/#website","url":"https:\/\/nerobold.com\/","name":"NeroBold Srl","description":"Studio Comunicazione e Grafico","publisher":{"@id":"https:\/\/nerobold.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nerobold.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nerobold.com\/#organization","name":"NeroBold Srl","url":"https:\/\/nerobold.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nerobold.com\/#\/schema\/logo\/image\/","url":"https:\/\/nerobold.com\/wp-content\/uploads\/2022\/03\/logo-nerobold-2022.svg","contentUrl":"https:\/\/nerobold.com\/wp-content\/uploads\/2022\/03\/logo-nerobold-2022.svg","width":221,"height":32,"caption":"NeroBold Srl"},"image":{"@id":"https:\/\/nerobold.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nerobold.com\/#\/schema\/person\/ee9e6ec3f8b22521ccf582bfc51d112f","name":"nerobold.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c6cdbb3500709f91af3b420b7d7ac7581742446b1c19e6b698b00541380761ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c6cdbb3500709f91af3b420b7d7ac7581742446b1c19e6b698b00541380761ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c6cdbb3500709f91af3b420b7d7ac7581742446b1c19e6b698b00541380761ba?s=96&d=mm&r=g","caption":"nerobold.com"},"sameAs":["https:\/\/nerobold.com"],"url":"https:\/\/nerobold.com\/en\/author\/nerobold-com\/"}]}},"_links":{"self":[{"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/posts\/5804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/comments?post=5804"}],"version-history":[{"count":0,"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/posts\/5804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/media\/5821"}],"wp:attachment":[{"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/media?parent=5804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/categories?post=5804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nerobold.com\/en\/wp-json\/wp\/v2\/tags?post=5804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}