{"id":7798,"date":"2020-04-14T11:31:33","date_gmt":"2020-04-14T09:31:33","guid":{"rendered":"https:\/\/nerobold.com\/?p=7798"},"modified":"2023-05-26T13:53:45","modified_gmt":"2023-05-26T13:53:45","slug":"mago-eroe-saggio-che-tipo-sei","status":"publish","type":"post","link":"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/","title":{"rendered":"Mago, eroe, saggio: che tipo sei?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7798\" class=\"elementor elementor-7798\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2036e835 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2036e835\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f99258d\" data-id=\"6f99258d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa595da ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"fa595da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il famoso psicologo e filosofo svizzero <strong>Carl Jung<\/strong> sosteneva che tutti noi impersoniamo inconsapevolmente degli <strong>archetipi<\/strong> che influenzano in modo profondo il nostro comportamento.<br \/><strong>Queste figure archetipiche si trovano in pi\u00f9 miti e racconti, oltre che dentro di noi.<\/strong><br \/>Gli <strong>archetipi<\/strong> vengono solitamente utilizzati quando si deve costruire la filosofia di un&#8217;azienda, come guida ed elemento di supporto alla storia e ai valori del brand.<\/p><blockquote><p><strong>Archetipo<\/strong>: dal greco <em>Arch\u00e8<\/em> (originale) + <em>Tipos<\/em> (modello). Dal dizionario: primo esemplare. modello.<\/p><\/blockquote><p>Scegliere un <strong>archetipo<\/strong> guida pu\u00f2 aiutare il tuo brand a <em>stabilire relazioni di valore con i tuoi clienti e prospect<\/em>. Poich\u00e9 con l\u2019utilizzo di essi si entra in contatto con le emozioni (che determinano l\u201980% delle scelte) e perch\u00e9 in un mercato saturo di prodotti, i tuoi valori fanno la differenza.<\/p><p>Sono, inoltre, una parte molto importante dello storytelling perch\u00e9 in grado di suscitare emozioni e creare connessioni personali tra i personaggi e il proprio pubblico.<\/p><p><strong>Archetypes<\/strong> in <strong>Branding<\/strong> li definisce come la rappresentazione di <em>\u201cun modello di idee e modi di pensare coerenti nel tempo, nelle generazioni e nelle culture\u201d<\/em>. Gli <strong>archetipi<\/strong> rimangono coerenti nel corso del tempo perch\u00e9 rappresentano valori, tratti e motivazioni che sono intrinseci nella natura umana.<\/p><p><strong>Quali sono gli archetipi e quali funzioni svolgono?<\/strong><\/p><p><a href=\"https:\/\/nerobold.com\/wp-content\/uploads\/2020\/04\/archetipi.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7817 size-full aligncenter\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2020\/04\/archetipi.png\" alt=\"\" width=\"908\" height=\"901\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2020\/04\/archetipi.png 908w, https:\/\/nerobold.com\/wp-content\/uploads\/2020\/04\/archetipi-300x298.png 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2020\/04\/archetipi-150x150.png 150w, https:\/\/nerobold.com\/wp-content\/uploads\/2020\/04\/archetipi-768x762.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/a><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6a00;color:#ff6a00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6a00;color:#ff6a00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#INNOCENTE\" >INNOCENTE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#ESPLORATORE\" >ESPLORATORE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#SAGGIO\" >SAGGIO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#CREATORE\" >CREATORE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#EROE\" >EROE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#RIBELLE\" >RIBELLE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#MAGO\" >MAGO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#UOMO_COMUNE\" >UOMO COMUNE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#AMANTE\" >AMANTE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#ANGELO_CUSTODE\" >ANGELO CUSTODE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#SOVRANO\" >SOVRANO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#La_domanda_che_chiude_larticolo_e_questa_quale_archetipo_incarna_il_tuo_brand\" >La domanda che chiude l\u2019articolo \u00e8 questa: quale archetipo incarna il tuo brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nerobold.com\/en\/mago-eroe-saggio-che-tipo-sei\/#Se_sei_interessato_contattaci_per_sapere_di_piu_sullanalisi_dei_valori_e_dellarchetipo\" >Se sei interessato, contattaci per sapere di pi\u00f9 sull\u2019analisi dei valori e dell\u2019archetipo!<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"INNOCENTE\"><\/span><strong>INNOCENTE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"st\">\u00c8<\/span> la parte di noi che crede nella vita, in noi stessi e negli altri, \u00e8 la fede e la speranza con cui cominciamo una relazione, un viaggio, un lavoro, un progetto. Trasmette e mantiene fede ed ottimismo.<\/p><p><strong>Parole chiave:<\/strong> <em>purezza di cuore, bont\u00e0, ottimismo.<\/em><\/p><p><strong>Brand innocente:<\/strong> Mulino Bianco, Coca Cola.<\/p><h3><span class=\"ez-toc-section\" id=\"ESPLORATORE\"><\/span><strong>ESPLORATORE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ricerca l&#8217;autenticit\u00e0. Promette nuove esperienze e sfida le persone a provarle. E provandole il consumatore impara di pi\u00f9 su se stesso.<\/p><p><strong>Parole chiave:<\/strong> <em>indipendenza, avventura, ambizione, capacit\u00e0 di seguire l\u2019istinto.<\/em><\/p><p><strong>Brand esploratore:<\/strong> Levis, Red Bull.<\/p><h3><span class=\"ez-toc-section\" id=\"SAGGIO\"><\/span><strong>SAGGIO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Comprende la tua vita, il tuo universo e capisce il tuo mondo. I brand saggi sono riflessivi e hanno un atteggiamento indipendente.<\/p><p><strong>Parole chiave:<\/strong> <em>intelligenza, saggezza, conoscenza, sincerit\u00e0, libert\u00e0.<\/em><\/p><p><strong>Brand saggio:<\/strong> Audi, IBM.<\/p><h3><span class=\"ez-toc-section\" id=\"CREATORE\"><\/span><strong>CREATORE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Costruisce nuove cose. I brand creatori sono anticonformisti. Ci\u00f2 che li motiva non \u00e8 rientrare in uno standard, ma il poter esprimere se stessi.<\/p><p><strong>Parole chiave:<\/strong> <em>creativit\u00e0, arte, immaginazione.<\/em><\/p><p><strong>Brand creatore:<\/strong> Lego, Adobe.<\/p><h3><span class=\"ez-toc-section\" id=\"EROE\"><\/span><strong>EROE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Le sue azioni infondono coraggio. I brand creano innovazione e hanno un forte impatto sul mondo.<\/p><p><strong>Parole chiave:<\/strong> <em>coraggio, forza, capacit\u00e0, competitivit\u00e0.<\/em><\/p><p><strong>Brand eroe:<\/strong> Nike, Adidas, Ferrari.<\/p><h3><span class=\"ez-toc-section\" id=\"RIBELLE\"><\/span><strong>RIBELLE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Attua cambiamenti rompendo gli schemi.I brand ribelli si divertono a sentirsi un po\u2019 \u201ccattivelli\u201d. Possono non essere ammirati ma sono sicuramente soddisfatti di essere temuti.<\/p><p><strong>Parole chiave:<\/strong> provocazione, anticonformismo, spirito libero.<\/p><p><strong>Brand ribelle:<\/strong> <em>Harley, Diesel.<\/em><\/p><h3><span class=\"ez-toc-section\" id=\"MAGO\"><\/span><strong>MAGO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ha il dono di trasformare magicamente i sogni in realt\u00e0. I brand maghi trasformano il mondo e creano delizia attraverso la loro immaginazione e arguzia.<\/p><p><strong>Parole chiave:<\/strong> dinamicit\u00e0, visione, genialit\u00e0, innovazione.<\/p><p><strong>Brand mago:<\/strong> <em>Apple, Disney.<\/em><\/p><h3><span class=\"ez-toc-section\" id=\"UOMO_COMUNE\"><\/span><strong>UOMO COMUNE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ti fa sentire bene, \u00e8 rassicurante. Sono brand concreti, che desiderano semplicemente essere in contatto con gli altri. Sono amichevoli e possono esserti utili.<\/p><p><strong>Parole chiave:<\/strong> realismo, empatia, solidit\u00e0, amicizia, condivisione.<\/p><p><strong>Brand uomo comune:<\/strong> <em>Ikea, Volkswagen.<\/em><\/p><h3><span class=\"ez-toc-section\" id=\"AMANTE\"><\/span><strong>AMANTE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Dona amore, annienta la noia. I brand amanti sono romantici, lussuosi e di alta qualit\u00e0.<\/p><p><strong>Parole chiave:<\/strong> <em>passione, sensualit\u00e0, gratitudine, dedizione.<\/em><\/p><p><strong>Brand amante:<\/strong> Tiffany, Dior, Victoria\u2019s Secret.<\/p><p><strong>BURLONE<\/strong><\/p><p>Ti fa divertire. I brand burloni esprimono spontaneit\u00e0, sanno andare oltre il mondo consueto di fare le cose.<\/p><p><strong>Parole chiave:<\/strong> <em>giocoso, scherzoso, divertente, originale, impulsivo.<\/em><\/p><p><strong>Brand burlone:<\/strong> Fanta, M&amp;M, Heineken.<\/p><h3><span class=\"ez-toc-section\" id=\"ANGELO_CUSTODE\"><\/span><strong>ANGELO CUSTODE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Si preoccupa degli altri. Sono rispettati e godono di grande fiducia, sono icone della casa, della sicurezza e della continuit\u00e0.<\/p><p><strong> Parole chiave:<\/strong> <em>altruismo, compassione, generosit\u00e0, protezione, empatia.<\/em><\/p><p><strong>Brand angelo custode:<\/strong> Save the children, Johnson&amp; Johnson, Dave.<\/p><h3><span class=\"ez-toc-section\" id=\"SOVRANO\"><\/span><strong>SOVRANO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ha il controllo della situazione. I brand sovrani fanno parte dell\u2019establishment, dettano le regole che poi gli altri seguono.<\/p><p><strong>Parole chiave:<\/strong> <em>capo, leadership, aristocratico, autorevolezza.<\/em><\/p><p><strong>Brand sovrano:<\/strong> Mercedes, Rolex.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65527a0 ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"65527a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pinterest.it\/nerobold\/archetipi\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pinterest<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7091dea ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"7091dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">Riconoscersi in uni di questi <\/span><strong style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\">archetipi<\/strong><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); color: var( --e-global-color-23d1aba ); font-size: var( --e-global-typography-d487a7b-font-size ); font-style: var( --e-global-typography-d487a7b-font-style ); letter-spacing: var( --e-global-typography-d487a7b-letter-spacing ); word-spacing: var( --e-global-typography-d487a7b-word-spacing );\"> significa prendere contatto con il proprio io ed identificare i propri punti di forza che val la pena comunicare.<\/span><br><\/p>\n<blockquote>\n<p>Il sogno dei tuoi cliente \u00e8 una vita migliore e pi\u00f9 felice. Non muovere prodotti, arricchisci le loro vite. <em>Steve Jobs.<\/em><\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"La_domanda_che_chiude_larticolo_e_questa_quale_archetipo_incarna_il_tuo_brand\"><\/span><strong>La domanda che chiude l\u2019articolo \u00e8 questa: quale archetipo incarna il tuo brand?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quando hai scelto l\u2019archetipo, la tua azienda:<\/p>\n<ul>\n<li>esprime pi\u00f9 personalit\u00e0 e umanit\u00e0,<\/li>\n<li>si distingue dai competitors, per suscitare emozioni,<\/li>\n<li>ha una base su cui orientare la propria comunicazione (tone of voice, copywriting, ecc\u2026).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Se_sei_interessato_contattaci_per_sapere_di_piu_sullanalisi_dei_valori_e_dellarchetipo\"><\/span>Se sei interessato, contattaci per sapere di pi\u00f9 sull\u2019analisi dei valori e dell\u2019archetipo!<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gli archetipi vengono solitamente utilizzati quando si deve costruire la filosofia di un&#8217;azienda, come guida ed elemento di supporto alla storia e ai valori del brand.<\/p>\n","protected":false},"author":1,"featured_media":7835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[183,141,100],"class_list":["post-7798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neroblog","tag-archetipo","tag-brand-identity","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mago, eroe, saggio: che tipo sei? | Nerobold<\/title>\n<meta name=\"description\" content=\"Mago, eroe, saggio: che tipo sei?. 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