{"id":9419,"date":"2021-03-02T14:16:06","date_gmt":"2021-03-02T13:16:06","guid":{"rendered":"https:\/\/nerobold.com\/?p=9419"},"modified":"2023-05-26T13:53:34","modified_gmt":"2023-05-26T13:53:34","slug":"buyer-personas-definizione-creazione-e-importanza","status":"publish","type":"post","link":"https:\/\/nerobold.com\/en\/buyer-personas-definizione-creazione-e-importanza\/","title":{"rendered":"Buyer personas: definizione, creazione e importanza"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6a00;color:#ff6a00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6a00;color:#ff6a00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Obiettivi_chiari_risultati_concreti\" >Obiettivi chiari = risultati concreti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Il_concept_dello_stand_piu_che_bello_deve_parlare\" >Il concept dello stand: pi\u00f9 che bello, deve parlare<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Immagine_coordinata_e_impatto_visivo\" >Immagine coordinata e impatto visivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Layout_e_spazi\" >Layout e spazi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Comunicazione_cosa_dire_come_dirlo_con_cosa_dirlo\" >Comunicazione: cosa dire, come dirlo, con cosa dirlo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Materiali_da_preparare\" >Materiali da preparare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#_Storytelling\" >\u00a0Storytelling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Team_le_persone_fanno_la_differenza\" >Team: le persone fanno la differenza<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Chi_porti_in_fiera\" >Chi porti in fiera?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Formazione_pre-fiera\" >Formazione pre-fiera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Attitudine\" >Attitudine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Digitale_e_lead_generation_non_farti_trovare_impreparato\" >Digitale e lead generation: non farti trovare impreparato<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Sistemi_per_raccogliere_contatti\" >Sistemi per raccogliere contatti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Engagement_anche_online\" >Engagement anche online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Bonus_tech_e_se_anche_le_telefonate_diventassero_parte_della_tua_strategia_fieristica\" >Bonus tech: e se anche le telefonate diventassero parte della tua strategia fieristica?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Gadget_utile_originale_memorabile\" >Gadget: utile + originale = memorabile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Ultimo_consiglio_sii_memorabile_non_perfetto\" >Ultimo consiglio: sii memorabile, non perfetto<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9419\" class=\"elementor elementor-9419\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3a98ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f3a98ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6894f676\" data-id=\"6894f676\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46446f26 ob-has-background-overlay elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"46446f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/02\/Buyer-Personas.jpg\" title=\"Buyer-Personas\" alt=\"Buyer-Personas\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f09d51b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f09d51b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-295cd013\" data-id=\"295cd013\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f146fbe ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f146fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Buyer personas, perch\u00e8 la tua azienda non pu\u00f2 farne pi\u00f9 a meno?<\/h1><h2>Individuare le buyer personas della tua azienda ti sembra una specie di \u201cmission impossible\u201d? Tranquillo, scopri come trovare il giusto target a cui rivolgerti!<\/h2><p>Hai sempre rivolto la comunicazione della tua azienda verso una massa indistinta di pubblico? Forse \u00e8 il caso di cambiare registro. In questo senso definire, saper creare e capire l\u2019importanza delle buyer personas \u00e8 il primo passo per cominciare.<\/p><p>Ma cosa si intende con il termine buyer personas? Come fare a trovare il target aziendale giusto e perch\u00e9 la tua azienda ne ha veramente bisogno?<\/p><h3><strong>Buyer personas, definizione e significato<\/strong><\/h3><p>Partiamo dalle basi. Per definire una buyer persona immaginati di figurarti il ritratto di un utente che rappresenti il tuo pubblico di riferimento. Identifica il tuo cliente ideale, punto di partenza fondamentale per definire poi anche i clienti potenziali della tua azienda.<\/p><p>Nella ricerca del significato di buyer personas si vanno a identificare dei modelli o degli archetipi che altro non sono se non il risultato di insight e comportamenti di consumatori e utenti. La definizione delle buyer personas parte dunque da uno studio di clienti reali, di modo da orientare il tuo business verso il coinvolgimento, la conversione e la fidelizzazione di nuovi acquirenti.<\/p><p>Per identificare e creare delle buyer personas puoi basarti sulla raccolta di una grande variet\u00e0 di dati e informazioni di diversa natura:<\/p><div>* dati socio-demografici;<\/div><div>* dati inerenti alle abitudini di acquisto e ai metodi di pagamento;<\/div><div>* dati motivazionali, relativi al sistema di valori degli utenti.<\/div><p>Insomma, l\u2019individuazione e la definizione delle buyer personas ti permette di costruire messaggi e comunicazioni aziendali ad hoc, customizzati sulla base delle reali esigenze e necessit\u00e0 dei clienti.<\/p><p>Ma da dove deriva esattamente questa terminologia? L\u2019uso del termine personas, inteso come la creazione di profili tipo di utenti che navigano un sito web, lo si deve ad Alan Cooper. Questo software designer e programmatore \u00e8 riuscito negli anni a sviluppare e studiare l\u2019applicazione di tale metodologia al settore del design, con lo scopo di creare dei software user-friendly. Il risultato di queste ricerche \u00e8 stato originariamente pubblicato ne \u201cThe Inmates Are Running the Asylum\u201d, un testo del 1998, per poi diffondersi in diversi settori di mercato.<\/p><p><a href=\"https:\/\/nerobold.com\/contatti\/\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/03\/banner-728x90-brand-identity.gif\" alt=\"banner brand identity\" width=\"728\" height=\"90\" \/><\/a><\/p><h3><strong>Buyer personas, come crearle?<\/strong><\/h3><p>Come avrai capito, le buyer personas possono aiutare il tuo business nel comprendere chi sono i tuoi clienti, come ragionano, cosa vogliono raggiungere, quali sono le modalit\u00e0 e le tempistiche di acquisto nonch\u00e9 le motivazioni per cui comprano i tuoi servizi o prodotti.<\/p><p>Come anticipato in precedenza, la creazione delle buyer personas prevede la definizione di un identikit del cliente o utente ideale basandosi sulla raccolta di dati di diversa natura. In questo senso puoi ricorrere a diversi strumenti per mettere insieme le informazioni necessarie per dare vita alle tue buyer personas, fra cui:<\/p><div>* <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\">Facebook Audience Insights<\/a>;<\/div><div>* <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a>;<\/div><div>* <a href=\"https:\/\/www.google.it\/intl\/it\/forms\/about\/\">Google Form<\/a>;<\/div><div>* sondaggi e interviste.<\/div><p>Per la messa a terra vera e propria del profilo della buyer personas puoi invece ricorrere a un tool gratuito, <a href=\"https:\/\/www.hubspot.com\/make-my-persona\">MakeMyPersona<\/a> di Hubspot: grazie a questo strumento, rispondendo a una serie di domande e inserendo i dati che hai raccolto, potrai creare in modo automatico il profilo dei tuoi clienti ideali, sotto forma di \u201ccarta di identit\u00e0\u201d degli utenti tipo.<\/p><h3><strong>Perch\u00e9 creare delle buyer personas?<\/strong><\/h3><p>Dopo aver capito cosa sono le buyer personas e come crearle, una domanda potrebbe sorgerti spontanea: ma perch\u00e9 creare delle buyer personas per aiutare il business della propria azienda?<\/p><p>La definizione stessa di buyer personas e l\u2019approccio ispirato ai dati con cui vanno costruite ti dovrebbero aiutare a capire che questi archetipi possono esserti utili per prendere decisioni in merito a molteplici aspetti del tuo business. Dalla definizione delle caratteristiche del prodotto, servizio e punto vendita alla scelta di un determinato layout per un sito, passando per la messa a terra di <a href=\"https:\/\/nerobold.com\/brand-identity-siamo-quello-che-comunichiamo\/\">strategie di marketing e brand positioning<\/a> da adottare per la comunicazione della tua azienda.<\/p><p>Ma non solo: cogliere tutte le sfumature, psicologiche e di consumo, dei tuoi clienti attuali e potenziali pu\u00f2 tornarti molto utile anche per capire su cosa focalizzare maggiormente le risorse aziendali, oltre che per individuare aree di miglioramento e ottimizzazione del business.<\/p><p>Le buyer personas ti consentono inoltre di creare una comunicazione aziendale e dei messaggi ad hoc e personalizzati, capaci di rispondere alle reali esigenze del tuo target cos\u00ec da non lasciare nulla al caso.<\/p><p>Insomma, avrai capito come le buyer personas possono veramente fare la differenza per il tuo business, portandolo a crescere e a svilupparsi secondo una logica e una strategia customer centric.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ad50a elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in ha-has-bg-overlay ob-has-background-overlay elementor-widget elementor-widget-call-to-action\" data-id=\"c4ad50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/nerobold.com\/contatti\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/nerobold.com\/wp-content\/uploads\/2021\/02\/icona-cta.svg);\" role=\"img\" aria-label=\"icona cta\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTi sei perso nel labirinto della definizione del tuo target e non sai pi\u00f9 come uscirne?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t Contattaci subito, ti aiuteremo a trovare la strategia di comunicazione giusta per te!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tContattaci subito\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f04e8bc ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f04e8bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1deac41c\" data-id=\"1deac41c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a24299d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6a24299d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Condividi:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4abd6c57\" data-id=\"4abd6c57\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b1c592 elementor-share-buttons--skin-boxed elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official ob-has-background-overlay elementor-widget elementor-widget-share-buttons\" data-id=\"46b1c592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a34a418\" data-id=\"1a34a418\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f459c7 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"61f459c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/03\/banner-250x250-newsletter.gif\" class=\"attachment-full size-full wp-image-9439\" alt=\"banner newsletter\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e606876 ignore-toc elementor-hidden-tablet elementor-hidden-phone ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"e606876\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ultimi articoli<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cdd9c elementor-grid-1 elementor-posts--thumbnail-left elementor-posts--align-left ignore-toc elementor-hidden-tablet elementor-hidden-phone elementor-grid-tablet-2 elementor-grid-mobile-1 ob-has-background-overlay elementor-widget elementor-widget-posts\" data-id=\"f5cdd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:23,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 9, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" aria-label=\"Read more about Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" aria-label=\"Read more about Il visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28318 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg\" class=\"attachment-full size-full wp-image-28322\" alt=\"checklist pre-fiera\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" >\n\t\t\t\tChecklist pre-fiera: cosa preparare per uno stand che lascia il segno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 8, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" aria-label=\"Read more about Checklist pre-fiera: cosa preparare per uno stand che lascia il segno\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27896 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono.jpg\" class=\"attachment-full size-full wp-image-27902\" alt=\"L\u2019AI che ti serve. Non quella che ti vendono\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" >\n\t\t\t\tL\u2019AI che ti serve. Non quella che ti vendono\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 2, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" aria-label=\"Read more about L\u2019AI che ti serve. Non quella che ti vendono\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a601635 ignore-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a601635\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161c4f1\" data-id=\"3161c4f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b9fd75 ha-has-bg-overlay ob-has-background-overlay elementor-widget elementor-widget-post-navigation\" data-id=\"45b9fd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/nad-ia-la-prima-voce-ai-che-trasforma-le-tue-chiamate-in-opportunita\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Precedente<\/span><span class=\"post-navigation__prev--title\">Nad.ia: la prima voce AI che trasforma le tue chiamate in opportunit\u00e0<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Successivo<\/span><span class=\"post-navigation__next--title\">Checklist pre-fiera: cosa preparare per uno stand che lascia il segno<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f374a5f ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f374a5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160b37bf\" data-id=\"160b37bf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac6038d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6ac6038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Potrebbe anche interessarti...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26593ef5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top ob-has-background-overlay elementor-widget elementor-widget-posts\" data-id=\"26593ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L\u2019AI cambia le regole del business: GEO, chatbot, Company Brain, Video AI e analisi predittiva spiegati con esempi concreti.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Il visual non \u00e8 il punto di partenza di un progetto efficace. Senza una fase di ascolto strategico, branding e comunicazione diventano solo esercizi estetici. Scopri perch\u00e9 l\u2019ascolto \u00e8 la vera base di ogni brand che funziona.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28318 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg\" class=\"attachment-full size-full wp-image-28322\" alt=\"checklist pre-fiera\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" >\n\t\t\t\tChecklist pre-fiera: cosa preparare per uno stand che lascia il segno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Scopri la checklist completa per preparare uno stand fieristico d\u2019impatto: cosa portare, come comunicare, cosa dire e come coinvolgere i visitatori.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qual \u00e8 una definizione di buyer personas? Come individuare il target giusto per la tua azienda e perch\u00e8? Scoprilo nel nostro articolo.<\/p>\n","protected":false},"author":1,"featured_media":9430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[206,207,208,209],"class_list":["post-9419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neroblog","tag-buyer-personas-come-crearle","tag-buyer-personas-definizione","tag-buyer-personas-significato","tag-cosa-sono-le-buyer-personas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buyer personas: definizione, creazione e importanza | Nerobold<\/title>\n<meta name=\"description\" content=\"Qual \u00e8 una definizione di buyer personas? 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