{"id":9807,"date":"2021-05-19T11:18:02","date_gmt":"2021-05-19T09:18:02","guid":{"rendered":"https:\/\/nerobold.com\/?p=9807"},"modified":"2023-05-26T13:53:29","modified_gmt":"2023-05-26T13:53:29","slug":"blog-b2b-ecco-perche-averlo-e-unottima-idea","status":"publish","type":"post","link":"https:\/\/nerobold.com\/en\/blog-b2b-ecco-perche-averlo-e-unottima-idea\/","title":{"rendered":"Blog B2B, ecco perch\u00e9 averlo \u00e8 un\u2019ottima idea"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6a00;color:#ff6a00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6a00;color:#ff6a00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Obiettivi_chiari_risultati_concreti\" >Obiettivi chiari = risultati concreti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Il_concept_dello_stand_piu_che_bello_deve_parlare\" >Il concept dello stand: pi\u00f9 che bello, deve parlare<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Immagine_coordinata_e_impatto_visivo\" >Immagine coordinata e impatto visivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Layout_e_spazi\" >Layout e spazi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Comunicazione_cosa_dire_come_dirlo_con_cosa_dirlo\" >Comunicazione: cosa dire, come dirlo, con cosa dirlo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Materiali_da_preparare\" >Materiali da preparare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#_Storytelling\" >\u00a0Storytelling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Team_le_persone_fanno_la_differenza\" >Team: le persone fanno la differenza<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Chi_porti_in_fiera\" >Chi porti in fiera?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Formazione_pre-fiera\" >Formazione pre-fiera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Attitudine\" >Attitudine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Digitale_e_lead_generation_non_farti_trovare_impreparato\" >Digitale e lead generation: non farti trovare impreparato<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Sistemi_per_raccogliere_contatti\" >Sistemi per raccogliere contatti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Engagement_anche_online\" >Engagement anche online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Bonus_tech_e_se_anche_le_telefonate_diventassero_parte_della_tua_strategia_fieristica\" >Bonus tech: e se anche le telefonate diventassero parte della tua strategia fieristica?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Gadget_utile_originale_memorabile\" >Gadget: utile + originale = memorabile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Ultimo_consiglio_sii_memorabile_non_perfetto\" >Ultimo consiglio: sii memorabile, non perfetto<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9807\" class=\"elementor elementor-9807\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3a98ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f3a98ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6894f676\" data-id=\"6894f676\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46446f26 ob-has-background-overlay elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"46446f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/05\/blog-b2b.jpg\" title=\"blog B2B\" alt=\"blog B2B\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f09d51b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f09d51b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-295cd013\" data-id=\"295cd013\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f146fbe ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f146fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"Corpo\"><b>Nella comunicazione B2B il blog \u00e8 uno strumento da non escludere, anzi: ecco perch\u00e9 avere un blog \u00e8 importante, come crearne uno efficace e quali tool usare.<\/b><\/h2><p>La <strong>creazione di un blog per un business<\/strong> che opera nel settore del B2C potrebbe essere un\u2019operazione naturale, quasi scontata: la comunicazione online B2C \u00e8 pi\u00f9 semplice da affrontare perch\u00e9 ci si rivolge direttamente ai consumatori finali, che tendenzialmente agiscono d\u2019impulso, si lasciano trasportare con pi\u00f9 facilit\u00e0 dalle CTA o dai testimonial.<\/p><p>Non si pu\u00f2 dire certamente la stessa cosa quando si parla di <strong>comunicazione B2B<\/strong>. In questo caso, infatti, i clienti finali (ovvero altre aziende) seguono un <strong>processo di acquisto pi\u00f9 razionale<\/strong> e generalmente prendono decisioni molto ponderate, dopo aver accumulato quante pi\u00f9 informazioni e conoscenze possibili su un determinato prodotto o servizio.<\/p><p>Ma \u00e8 proprio per questa ragione che adottare un <strong>blog nella comunicazione digitale B2B<\/strong> pu\u00f2 risultare l\u2019arma vincente per il tuo business. Perch\u00e9? Scopriamolo insieme.<\/p><h3><strong>Canali di comunicazione B2B, l\u2019importanza del blog<\/strong><\/h3><p>Cominciamo a definire l\u2019<strong>importanza di avere un blog per la comunicazione B2B<\/strong> partendo da alcuni dati. In base a evidenze del Search Engine Journal i blog sarebbero responsabili dell\u2019<strong>indicizzazione del 434% in pi\u00f9 di pagine e del 97% in pi\u00f9 di link<\/strong>. Detto in parole povere, pi\u00f9 sono le pagine e i link indicizzati dal motore di ricerca, maggiori saranno le visite al sito e, di conseguenza, il valore che esso acquisir\u00e0 agli occhi di Google.<\/p><p>Considera poi che gli utenti di blog B2C e quelli di blog B2B sono nettamente differenti: mentre, come indicato anche in precedenza, i consumatori B2C si fanno guidare principalmente dall\u2019impulso, quelli <strong>B2B<\/strong> scelgono il fornitore in modo lucido e ponderato. L\u2019<strong>80%<\/strong> di questi ultimi, infatti, <strong>contatta il fornitore solo dopo aver svolto in autonomia delle ricerche online<\/strong> e addirittura il <strong>96%<\/strong> \u00e8 alla <strong>ricerca di informazioni e notizie<\/strong> da parte dei leader del settore.<\/p><p>Che cosa fanno emergere questi dati? Il fatto che avere un blog B2B pu\u00f2 essere un punto chiave e di svolta per il tuo business!<\/p><h3><strong>Come creare un blog B2B efficace<\/strong><\/h3><p>Una volta visti i dati passiamo per\u00f2 alla pratica: <strong>come si crea un blog B2B di successo<\/strong>?<\/p><p>Come prima cosa non pensare di poter aprire un blog senza avere chiaro in testa (e anche su carta) di quali contenuti pubblicarvi. <strong>Studiare un piano editoriale <\/strong>coerente e preciso \u00e8 essenziale affinch\u00e9 il tuo blog possa decollare. Per capire quali sono i contenuti migliori per la tua comunicazione digitale B2B dovrai <strong>analizzare il tuo target<\/strong>: identifica il profilo del lettore ideale, ossia la <a href=\"https:\/\/nerobold.com\/buyer-personas-definizione-creazione-e-importanza\/\">buyer persona<\/a> che vuoi raggiungere.<\/p><p>Nella prima fase di pianificazione del blog rientrano anche i concetti di <strong>interesse e costanza<\/strong>: tratta argomenti che possono piacere al tuo target, che rispondano a dubbi e curiosit\u00e0 sul servizio\/prodotto, e non dimenticarti di pubblicare articoli in modo continuativo.<\/p><p>L\u2019<a href=\"https:\/\/nerobold.com\/seo-cose-e-perche-puo-portarti-nuovi-clienti\/\">ottimizzazione SEO dei contenuti<\/a> \u00e8 poi un altro elemento da non trascurare: gli articoli di un blog B2B che seguono le <strong>regole del SEO copywriting<\/strong> possono pi\u00f9 facilmente scalare le posizioni della SERP (Search Engine Results Page) e, di conseguenza, essere trovati dai clienti. Attenzione a utilizzare in modo ponderato le keyword all\u2019interno dell\u2019articolo, per non incorrere nel fenomeno negativo del keyword stuffing con cui il tuo blog potrebbe essere penalizzato da Google.<\/p><p>I <strong>contenuti del tuo blog aziendale<\/strong> dovrebbero poi essere <strong>di qualit\u00e0<\/strong>: i motori di ricerca premiano questo tipo di articoli e allo stesso tempo i tuoi lettori possono apprezzarti dandoti fiducia e recependo la tua azienda come esperta del settore, quindi un punto di riferimento affidabile.<\/p><p>Cos\u00ec come sono importanti per le<a href=\"https:\/\/nerobold.com\/landing-page-b2b-come-fare-la-differenza\/\"> landing page B2B,<\/a> i <strong>commenti<\/strong> sono fondamentali anche per un blog di questo tipo. Nei commenti degli articoli potrebbero ad esempio comparire domande di approfondimento o apprezzamenti che potrebbero innescare delle conversazioni con e fra gli utenti, aumentando l\u2019interesse nei confronti del tuo business.<\/p><p>Evita poi la monotonia: un blog, ma soprattutto il tuo target, ha bisogno di essere animato non solo con contenuti di tipo testuale, ma anche con <strong>video, immagini e infografiche<\/strong>. Un valido esempio in questo senso sono i video tutorial: questo format, che spiega passo passo come fare qualcosa, pu\u00f2 risultare molto utile e quindi apprezzato dagli utenti.<\/p><p>Non dimenticarti poi degli altri <strong>canali di comunicazione B2B<\/strong> che si possono collegare al blog. Puoi richiamare, ad esempio, i <strong>social network<\/strong> aziendali all\u2019interno del blog con bottoni ad hoc o una CTA che inviti a lasciare il like; oppure riprendere gli articoli del magazine all\u2019interno della tua <strong>newsletter<\/strong> o ancora inserire dei rimandi all\u2019iscrizione alla stessa all\u2019interno dei contenuti.<\/p><h3><strong>I tool per far funzionare la tua comunicazione digitale B2B sul blog<\/strong><\/h3><p>E ora la parte finale del come aprire il tuo <strong>blog B2B<\/strong>: i <strong>tool utili <\/strong>per creare un magazine che sia vincente. Ecco per te alcuni strumenti online che possono aiutarti a fare la differenza:<\/p><ul><li><a href=\"https:\/\/ads.google.com\/intl\/it_it\/home\/tools\/keyword-planner\/\">Keyword Planner<\/a><strong>, <\/strong><a href=\"https:\/\/neilpatel.com\/it\/ubersuggest\/\">Ubersuggest<\/a> e <a href=\"https:\/\/it.semrush.com\/\">SemRush<\/a>, tre piattaforme utili per trovare parole chiave.<\/li><li><a href=\"https:\/\/trello.com\/it\">Trello<\/a> per creare una calendario editoriale.<\/li><li><a href=\"https:\/\/buzzsumo.com\/\">BuzzSumo<\/a>, per aiutarti a trovare quei contenuti editoriali che hanno performato meglio in relazione a una determinata parola chiave.<\/li><li><a href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a>, per scrivere un contenuto in modo corretto.<\/li><li><a href=\"https:\/\/www.canva.com\/\">Canva<\/a>, il tool per realizzare grafiche e infografiche d\u2019effetto.<\/li><\/ul><p>Vuoi portare la tua comunicazione B2B a un altro livello e farla crescere con un blog (e non solo)? Allora non aspettare altro tempo, <a href=\"https:\/\/nerobold.com\/contatti\/\">contattaci<\/a> subito per una consulenza!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4380ff4 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"4380ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nerobold.com\/contatti\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"79\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/03\/banner-728x90-web.gif\" class=\"attachment-large size-large wp-image-9449\" alt=\"Banner sito web\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f04e8bc ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f04e8bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1deac41c\" data-id=\"1deac41c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a24299d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6a24299d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Condividi:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4abd6c57\" data-id=\"4abd6c57\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b1c592 elementor-share-buttons--skin-boxed elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official ob-has-background-overlay elementor-widget elementor-widget-share-buttons\" data-id=\"46b1c592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a34a418\" data-id=\"1a34a418\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f459c7 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"61f459c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/elementor\/thumbs\/banner-250x250-newsletter-pm1l6sg7uvd89tufw2s08ctlor8ukxuwlrvum000uc.gif\" title=\"banner 250&#215;250 newsletter\" alt=\"banner newsletter\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e606876 ignore-toc elementor-hidden-tablet elementor-hidden-phone ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"e606876\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ultimi articoli<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cdd9c elementor-grid-1 elementor-posts--thumbnail-left elementor-posts--align-left ignore-toc elementor-hidden-tablet elementor-hidden-phone elementor-grid-tablet-2 elementor-grid-mobile-1 ob-has-background-overlay elementor-widget elementor-widget-posts\" data-id=\"f5cdd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:23,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 9, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" aria-label=\"Read more about Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" aria-label=\"Read more about Il visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28318 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg\" class=\"attachment-full size-full wp-image-28322\" alt=\"checklist pre-fiera\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" >\n\t\t\t\tChecklist pre-fiera: cosa preparare per uno stand che lascia il segno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 8, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" aria-label=\"Read more about Checklist pre-fiera: cosa preparare per uno stand che lascia il segno\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27896 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono.jpg\" class=\"attachment-full size-full wp-image-27902\" alt=\"L\u2019AI che ti serve. Non quella che ti vendono\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" >\n\t\t\t\tL\u2019AI che ti serve. Non quella che ti vendono\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 2, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" aria-label=\"Read more about L\u2019AI che ti serve. Non quella che ti vendono\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a601635 ignore-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a601635\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161c4f1\" data-id=\"3161c4f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b9fd75 ha-has-bg-overlay ob-has-background-overlay elementor-widget elementor-widget-post-navigation\" data-id=\"45b9fd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/nad-ia-la-prima-voce-ai-che-trasforma-le-tue-chiamate-in-opportunita\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Precedente<\/span><span class=\"post-navigation__prev--title\">Nad.ia: la prima voce AI che trasforma le tue chiamate in opportunit\u00e0<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Successivo<\/span><span class=\"post-navigation__next--title\">Checklist pre-fiera: cosa preparare per uno stand che lascia il segno<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f374a5f ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f374a5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160b37bf\" data-id=\"160b37bf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac6038d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6ac6038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Potrebbe anche interessarti...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26593ef5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top ob-has-background-overlay elementor-widget elementor-widget-posts\" data-id=\"26593ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L\u2019AI cambia le regole del business: GEO, chatbot, Company Brain, Video AI e analisi predittiva spiegati con esempi concreti.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Il visual non \u00e8 il punto di partenza di un progetto efficace. Senza una fase di ascolto strategico, branding e comunicazione diventano solo esercizi estetici. Scopri perch\u00e9 l\u2019ascolto \u00e8 la vera base di ogni brand che funziona.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28318 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg\" class=\"attachment-full size-full wp-image-28322\" alt=\"checklist pre-fiera\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" >\n\t\t\t\tChecklist pre-fiera: cosa preparare per uno stand che lascia il segno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Scopri la checklist completa per preparare uno stand fieristico d\u2019impatto: cosa portare, come comunicare, cosa dire e come coinvolgere i visitatori.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avere un blog B2B pu\u00f2 essere un vantaggio per il tuo business: scopri perch\u00e9 e come creare un magazine di successo con i tool giusti.<\/p>\n","protected":false},"author":1,"featured_media":9900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[231,232,134,233,234],"class_list":["post-9807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neroblog","tag-blog-b2b","tag-canali-di-comunicazione-b2b","tag-comunicazione-b2b","tag-comunicazione-digitale-b2b","tag-strumenti-di-comunicazione-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog B2B, ecco perch\u00e9 averlo \u00e8 un\u2019ottima idea | Nerobold<\/title>\n<meta name=\"description\" content=\"Avere un blog B2B pu\u00f2 essere un vantaggio per il 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