{"id":9949,"date":"2021-06-28T11:07:49","date_gmt":"2021-06-28T09:07:49","guid":{"rendered":"https:\/\/nerobold.com\/?p=9949"},"modified":"2023-05-26T13:53:26","modified_gmt":"2023-05-26T13:53:26","slug":"brand-book-perche-non-puoi-farne-a-meno","status":"publish","type":"post","link":"https:\/\/nerobold.com\/en\/brand-book-perche-non-puoi-farne-a-meno\/","title":{"rendered":"Brand Book, perch\u00e9 non puoi farne a meno"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6a00;color:#ff6a00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6a00;color:#ff6a00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Obiettivi_chiari_risultati_concreti\" >Obiettivi chiari = risultati concreti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Il_concept_dello_stand_piu_che_bello_deve_parlare\" >Il concept dello stand: pi\u00f9 che bello, deve parlare<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Immagine_coordinata_e_impatto_visivo\" >Immagine coordinata e impatto visivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Layout_e_spazi\" >Layout e spazi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Comunicazione_cosa_dire_come_dirlo_con_cosa_dirlo\" >Comunicazione: cosa dire, come dirlo, con cosa dirlo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Materiali_da_preparare\" >Materiali da preparare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#_Storytelling\" >\u00a0Storytelling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Team_le_persone_fanno_la_differenza\" >Team: le persone fanno la differenza<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Chi_porti_in_fiera\" >Chi porti in fiera?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Formazione_pre-fiera\" >Formazione pre-fiera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Attitudine\" >Attitudine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Digitale_e_lead_generation_non_farti_trovare_impreparato\" >Digitale e lead generation: non farti trovare impreparato<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Sistemi_per_raccogliere_contatti\" >Sistemi per raccogliere contatti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Engagement_anche_online\" >Engagement anche online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Bonus_tech_e_se_anche_le_telefonate_diventassero_parte_della_tua_strategia_fieristica\" >Bonus tech: e se anche le telefonate diventassero parte della tua strategia fieristica?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Gadget_utile_originale_memorabile\" >Gadget: utile + originale = memorabile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/#Ultimo_consiglio_sii_memorabile_non_perfetto\" >Ultimo consiglio: sii memorabile, non perfetto<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9949\" class=\"elementor elementor-9949\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3a98ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f3a98ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6894f676\" data-id=\"6894f676\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46446f26 ob-has-background-overlay elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"46446f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/06\/brandbook.jpg\" title=\"brandbook\" alt=\"brandbook\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f09d51b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f09d51b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-295cd013\" data-id=\"295cd013\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f146fbe ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f146fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"Corpo\"><strong>Il Brand Book \u00e8 il manuale aziendale che ogni brand deve avere: ecco cos\u2019\u00e8, perch\u00e9 \u00e8 importante e come crearne uno efficace<\/strong><\/h2><p>Quando si parla di comunicazione aziendale la coordinazione e la coerenza sono due aspetti fondamentali. Proprio per questo motivo \u00e8 fondamentale conoscere <strong>cos\u2019\u00e8 un Brand Book<\/strong>. Quest\u2019ultimo rappresenta sostanzialmente un <strong>toolkit in cui sono contenute le linee guida aziendali<\/strong> su design e comunicazione. Nel Brand Book ci dovranno essere quindi indicazioni come, ad esempio, l\u2019utilizzo del logo, quali sono i colori primari e secondari del marchio, come devono essere posizionati pay-off e testi nei banner, ecc.<\/p><p><strong>Il Brand Book \u00e8 essenziale per la tua azienda<\/strong>: grazie a questa specie di \u201clibro bianco\u201d aziendale, potrai verificare puntualmente che l\u2019identit\u00e0 del tuo brand venga rispettata su ogni canale e materiale di comunicazione. Ma che cos\u2019\u00e8 precisamente un Brand Book? Quali sono le sue caratteristiche e che elementi essenziali devono essere presenti al suo interno? Scopriamolo subito insieme!<\/p><p>\u00a0<\/p><h3><strong>Cos\u2019\u00e8 un Brand book e perch\u00e9 devi averne uno?<\/strong><\/h3><p>Il <strong>Brand Book<\/strong>, come \u00e8 intuibile dal nome stesso, rappresenta una specie di <strong>manuale del brand<\/strong>. All\u2019interno del \u201clibro di marca\u201d ci sono tutti gli <strong>elementi che definiscono l\u2019azienda<\/strong>: dai suoi valori strategici (quali mission, vision, valori) alla sua identit\u00e0 visiva (logo, colori, immagini, ecc.). Il Brand Book rappresenta quindi il <strong>manuale di brand identity della tua azienda<\/strong>, le linee guida da rispettare per quanto riguarda tutto l\u2019universo comunicativo del brand (sia verbale che visivo).<\/p><p>Come avrai capito, quindi, nel Brand Book ci devono essere tutte le ragioni scritte e visuali che rendono il tuo <strong>brand originale, unico e distintivo<\/strong>: questo per conferire vigore alla personalit\u00e0 del marchio, e identificare chiaramente una comunicazione univoca attorno all\u2019azienda. Il principale obiettivo per cui si realizza un Brand Book \u00e8 di <strong>accrescere l\u2019Awareness e la notoriet\u00e0 dell\u2019azienda<\/strong>, nonch\u00e9 di <strong>curare tutta la parte di branding<\/strong>.<\/p><p>S\u00ec, perch\u00e9 un manuale di immagine coordinata rende il marchio facilmente riconoscibile dai clienti finali, che saranno pi\u00f9 propensi all\u2019acquisto. Quali sono gli <strong>altri motivi per cui non dovresti farti mancare un Brand Book aziendale<\/strong>? Un libro di marca ti aiuta a:<\/p><ul><li>Spiegare tutta la <strong>storia<\/strong>, la ratio e la rappresentazione del tuo marchio.<\/li><li>Garantire <strong>coerenza nella comunicazione<\/strong> del brand su tutti i canali (sito web, social media, documenti commerciali, biglietti da visita, ecc.).<\/li><li>Creare <strong>sinergia fra le azioni di tutti i team<\/strong> che lavorano in azienda.<\/li><li>Riunire tutti i <strong>destinatari della comunicazione aziendale<\/strong> attorno ai valori e allo spirito del brand e del marchio.<\/li><li>Utilizzare una <strong>comunicazione coerente<\/strong> in relazione con i soggetti interessati (come fornitori, investitori, media, clienti, ecc.).<\/li><\/ul><p>Capito cos\u2019\u00e8 un Brand Book e perch\u00e9 \u00e8 importante averne uno, sai quali elementi proprio non possono mancare al suo interno?<\/p><h3><strong>Brand Book, gli elementi indispensabili e come crearne uno<\/strong><\/h3><p>Nel <strong>manuale di brand<\/strong> non possono mancare <strong>3 principali parti<\/strong>:<\/p><ul><li>Una sezione di introduzione, con la presentazione dell\u2019azienda (naming, mission, vision, storia).<\/li><li>Le linee guida grafiche.<\/li><li>Le linee guida sulla comunicazione.<\/li><\/ul><p>Nell\u2019area dedicata alle <strong>visual guidelines<\/strong> dovranno essere definiti colori, varianti, size e proporzioni del <strong>logo<\/strong>. Di questo elemento vanno inserite tutte le versioni e spiegato come utilizzare il logo per le partnership.<\/p><p>Anche il <strong>font<\/strong> \u00e8 un altro elemento di design che deve essere presente nel Brand Book. Il font deve essere definito per il logo, i titoli e il corpo del testo. Non solo: dovrai specificare anche le dimensioni e quali usi dei caratteri vanno fatti in base ai diversi media.\u00a0<\/p><p>Come dimenticarsi poi del <strong>payoff<\/strong>? Lo \u201cslogan\u201d della tua azienda deve essere una frase breve, diretta, che esprima la vocazione del brand. Anche del payoff bisogna indicare dove e come deve essere utilizzato.<\/p><p>Nel <strong>Brand Book<\/strong> vanno considerati poi anche altri due elementi. I <a href=\"https:\/\/nerobold.com\/i-colori-nel-marketing-come-e-quando-usarli\/\"><strong>colori<\/strong><\/a>, sia primari che secondari, non possono mancare: va indicato dove e come usarli. Inserisci inoltre la palette e specifica i colori Pantone, CMYK e RGB. Per le <strong>foto<\/strong> dovrai invece identificare lo stile ufficiale: colori, cornici, filtri, illustrazioni o immagini. Insomma, tutto ci\u00f2 che permetta di distinguere al meglio anche il <a href=\"https:\/\/nerobold.com\/unimmagine-vale-piu-di-mille-parole\/\">mood fotografico<\/a> che caratterizza il tuo brand.\u00a0<\/p><p>Per <strong>creare un Brand Book<\/strong> che sia veramente efficace e funzionale, il suggerimento \u00e8 di <strong>rivolgersi a professionisti del settore<\/strong>. Se hai bisogno di una consulenza per realizzare il tuo <a href=\"https:\/\/nerobold.com\/cosa-facciamo\/graphic-design\/\">manuale grafico<\/a> aziendale contattaci subito: sapremo indicarti le soluzioni pi\u00f9 adatte alla tua azienda e insieme creeremo il Brand Book giusto per le tue esigenze!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4380ff4 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"4380ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nerobold.com\/contatti\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"79\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/03\/banner-728x90-brand-identity.gif\" class=\"attachment-large size-large wp-image-9443\" alt=\"banner brand identity\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f04e8bc ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f04e8bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1deac41c\" data-id=\"1deac41c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a24299d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6a24299d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Condividi:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4abd6c57\" data-id=\"4abd6c57\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b1c592 elementor-share-buttons--skin-boxed elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official ob-has-background-overlay elementor-widget elementor-widget-share-buttons\" data-id=\"46b1c592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a34a418\" data-id=\"1a34a418\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f459c7 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"61f459c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/elementor\/thumbs\/banner-newsletter-pm1mihrdb42baemtjnizbuvxie89jtud3s2jh8id2w.gif\" title=\"banner-newsletter\" alt=\"Banner Newsletter\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e606876 ignore-toc elementor-hidden-tablet elementor-hidden-phone ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"e606876\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ultimi articoli<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cdd9c elementor-grid-1 elementor-posts--thumbnail-left elementor-posts--align-left ignore-toc elementor-hidden-tablet elementor-hidden-phone elementor-grid-tablet-2 elementor-grid-mobile-1 ob-has-background-overlay elementor-widget elementor-widget-posts\" data-id=\"f5cdd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:23,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 9, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" aria-label=\"Read more about Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" aria-label=\"Read more about Il visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28318 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg\" class=\"attachment-full size-full wp-image-28322\" alt=\"checklist pre-fiera\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" >\n\t\t\t\tChecklist pre-fiera: cosa preparare per uno stand che lascia il segno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 8, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" aria-label=\"Read more about Checklist pre-fiera: cosa preparare per uno stand che lascia il segno\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27896 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono.jpg\" class=\"attachment-full size-full wp-image-27902\" alt=\"L\u2019AI che ti serve. Non quella che ti vendono\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/07\/LAI-che-ti-serve.-Non-quella-che-ti-vendono-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" >\n\t\t\t\tL\u2019AI che ti serve. Non quella che ti vendono\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 2, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" aria-label=\"Read more about L\u2019AI che ti serve. Non quella che ti vendono\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a601635 ignore-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a601635\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161c4f1\" data-id=\"3161c4f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b9fd75 ha-has-bg-overlay ob-has-background-overlay elementor-widget elementor-widget-post-navigation\" data-id=\"45b9fd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/nad-ia-la-prima-voce-ai-che-trasforma-le-tue-chiamate-in-opportunita\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Precedente<\/span><span class=\"post-navigation__prev--title\">Nad.ia: la prima voce AI che trasforma le tue chiamate in opportunit\u00e0<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Successivo<\/span><span class=\"post-navigation__next--title\">Checklist pre-fiera: cosa preparare per uno stand che lascia il segno<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f374a5f ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f374a5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160b37bf\" data-id=\"160b37bf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac6038d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6ac6038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Potrebbe anche interessarti...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26593ef5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top ob-has-background-overlay elementor-widget elementor-widget-posts\" data-id=\"26593ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L\u2019AI cambia le regole del business: GEO, chatbot, Company Brain, Video AI e analisi predittiva spiegati con esempi concreti.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Il visual non \u00e8 il punto di partenza di un progetto efficace. Senza una fase di ascolto strategico, branding e comunicazione diventano solo esercizi estetici. Scopri perch\u00e9 l\u2019ascolto \u00e8 la vera base di ogni brand che funziona.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28318 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg\" class=\"attachment-full size-full wp-image-28322\" alt=\"checklist pre-fiera\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" >\n\t\t\t\tChecklist pre-fiera: cosa preparare per uno stand che lascia il segno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Scopri la checklist completa per preparare uno stand fieristico d\u2019impatto: cosa portare, come comunicare, cosa dire e come coinvolgere i visitatori.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il Brand Book \u00e8 il manuale aziendale che ogni brand deve avere: ecco cos\u2019\u00e8, perch\u00e9 \u00e8 importante e come crearne uno efficace<\/p>\n","protected":false},"author":1,"featured_media":9989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[249,250,251,141,252],"class_list":["post-9949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neroblog","tag-brand-book","tag-brand-book-cose","tag-brand-book-digital","tag-brand-identity","tag-immagine-coordinata-manuale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Book, perch\u00e9 non puoi farne a meno | Nerobold<\/title>\n<meta name=\"description\" content=\"Il Brand Book \u00e8 come il libro bianco di un\u2019azienda: scopri quali elementi non 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