{"id":9949,"date":"2021-06-28T11:07:49","date_gmt":"2021-06-28T09:07:49","guid":{"rendered":"https:\/\/nerobold.com\/?p=9949"},"modified":"2023-05-26T13:53:26","modified_gmt":"2023-05-26T13:53:26","slug":"brand-book-perche-non-puoi-farne-a-meno","status":"publish","type":"post","link":"https:\/\/nerobold.com\/en\/brand-book-perche-non-puoi-farne-a-meno\/","title":{"rendered":"Brand Book, perch\u00e9 non puoi farne a meno"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9949\" class=\"elementor elementor-9949\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3a98ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f3a98ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6894f676\" data-id=\"6894f676\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46446f26 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"46446f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/06\/brandbook.jpg\" title=\"brandbook\" alt=\"brandbook\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f09d51b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f09d51b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-295cd013\" data-id=\"295cd013\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f146fbe elementor-widget elementor-widget-text-editor\" data-id=\"f146fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"Corpo\"><strong>Il Brand Book \u00e8 il manuale aziendale che ogni brand deve avere: ecco cos\u2019\u00e8, perch\u00e9 \u00e8 importante e come crearne uno efficace<\/strong><\/h2><p>Quando si parla di comunicazione aziendale la coordinazione e la coerenza sono due aspetti fondamentali. Proprio per questo motivo \u00e8 fondamentale conoscere <strong>cos\u2019\u00e8 un Brand Book<\/strong>. Quest\u2019ultimo rappresenta sostanzialmente un <strong>toolkit in cui sono contenute le linee guida aziendali<\/strong> su design e comunicazione. Nel Brand Book ci dovranno essere quindi indicazioni come, ad esempio, l\u2019utilizzo del logo, quali sono i colori primari e secondari del marchio, come devono essere posizionati pay-off e testi nei banner, ecc.<\/p><p><strong>Il Brand Book \u00e8 essenziale per la tua azienda<\/strong>: grazie a questa specie di \u201clibro bianco\u201d aziendale, potrai verificare puntualmente che l\u2019identit\u00e0 del tuo brand venga rispettata su ogni canale e materiale di comunicazione. Ma che cos\u2019\u00e8 precisamente un Brand Book? Quali sono le sue caratteristiche e che elementi essenziali devono essere presenti al suo interno? Scopriamolo subito insieme!<\/p><p>\u00a0<\/p><h3><strong>Cos\u2019\u00e8 un Brand book e perch\u00e9 devi averne uno?<\/strong><\/h3><p>Il <strong>Brand Book<\/strong>, come \u00e8 intuibile dal nome stesso, rappresenta una specie di <strong>manuale del brand<\/strong>. All\u2019interno del \u201clibro di marca\u201d ci sono tutti gli <strong>elementi che definiscono l\u2019azienda<\/strong>: dai suoi valori strategici (quali mission, vision, valori) alla sua identit\u00e0 visiva (logo, colori, immagini, ecc.). Il Brand Book rappresenta quindi il <strong>manuale di brand identity della tua azienda<\/strong>, le linee guida da rispettare per quanto riguarda tutto l\u2019universo comunicativo del brand (sia verbale che visivo).<\/p><p>Come avrai capito, quindi, nel Brand Book ci devono essere tutte le ragioni scritte e visuali che rendono il tuo <strong>brand originale, unico e distintivo<\/strong>: questo per conferire vigore alla personalit\u00e0 del marchio, e identificare chiaramente una comunicazione univoca attorno all\u2019azienda. Il principale obiettivo per cui si realizza un Brand Book \u00e8 di <strong>accrescere l\u2019Awareness e la notoriet\u00e0 dell\u2019azienda<\/strong>, nonch\u00e9 di <strong>curare tutta la parte di branding<\/strong>.<\/p><p>S\u00ec, perch\u00e9 un manuale di immagine coordinata rende il marchio facilmente riconoscibile dai clienti finali, che saranno pi\u00f9 propensi all\u2019acquisto. Quali sono gli <strong>altri motivi per cui non dovresti farti mancare un Brand Book aziendale<\/strong>? Un libro di marca ti aiuta a:<\/p><ul><li>Spiegare tutta la <strong>storia<\/strong>, la ratio e la rappresentazione del tuo marchio.<\/li><li>Garantire <strong>coerenza nella comunicazione<\/strong> del brand su tutti i canali (sito web, social media, documenti commerciali, biglietti da visita, ecc.).<\/li><li>Creare <strong>sinergia fra le azioni di tutti i team<\/strong> che lavorano in azienda.<\/li><li>Riunire tutti i <strong>destinatari della comunicazione aziendale<\/strong> attorno ai valori e allo spirito del brand e del marchio.<\/li><li>Utilizzare una <strong>comunicazione coerente<\/strong> in relazione con i soggetti interessati (come fornitori, investitori, media, clienti, ecc.).<\/li><\/ul><p>Capito cos\u2019\u00e8 un Brand Book e perch\u00e9 \u00e8 importante averne uno, sai quali elementi proprio non possono mancare al suo interno?<\/p><h3><strong>Brand Book, gli elementi indispensabili e come crearne uno<\/strong><\/h3><p>Nel <strong>manuale di brand<\/strong> non possono mancare <strong>3 principali parti<\/strong>:<\/p><ul><li>Una sezione di introduzione, con la presentazione dell\u2019azienda (naming, mission, vision, storia).<\/li><li>Le linee guida grafiche.<\/li><li>Le linee guida sulla comunicazione.<\/li><\/ul><p>Nell\u2019area dedicata alle <strong>visual guidelines<\/strong> dovranno essere definiti colori, varianti, size e proporzioni del <strong>logo<\/strong>. Di questo elemento vanno inserite tutte le versioni e spiegato come utilizzare il logo per le partnership.<\/p><p>Anche il <strong>font<\/strong> \u00e8 un altro elemento di design che deve essere presente nel Brand Book. Il font deve essere definito per il logo, i titoli e il corpo del testo. Non solo: dovrai specificare anche le dimensioni e quali usi dei caratteri vanno fatti in base ai diversi media.\u00a0<\/p><p>Come dimenticarsi poi del <strong>payoff<\/strong>? Lo \u201cslogan\u201d della tua azienda deve essere una frase breve, diretta, che esprima la vocazione del brand. Anche del payoff bisogna indicare dove e come deve essere utilizzato.<\/p><p>Nel <strong>Brand Book<\/strong> vanno considerati poi anche altri due elementi. I <a href=\"https:\/\/nerobold.com\/i-colori-nel-marketing-come-e-quando-usarli\/\"><strong>colori<\/strong><\/a>, sia primari che secondari, non possono mancare: va indicato dove e come usarli. Inserisci inoltre la palette e specifica i colori Pantone, CMYK e RGB. Per le <strong>foto<\/strong> dovrai invece identificare lo stile ufficiale: colori, cornici, filtri, illustrazioni o immagini. Insomma, tutto ci\u00f2 che permetta di distinguere al meglio anche il <a href=\"https:\/\/nerobold.com\/unimmagine-vale-piu-di-mille-parole\/\">mood fotografico<\/a> che caratterizza il tuo brand.\u00a0<\/p><p>Per <strong>creare un Brand Book<\/strong> che sia veramente efficace e funzionale, il suggerimento \u00e8 di <strong>rivolgersi a professionisti del settore<\/strong>. Se hai bisogno di una consulenza per realizzare il tuo <a href=\"https:\/\/nerobold.com\/cosa-facciamo\/graphic-design\/\">manuale grafico<\/a> aziendale contattaci subito: sapremo indicarti le soluzioni pi\u00f9 adatte alla tua azienda e insieme creeremo il Brand Book giusto per le tue esigenze!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4380ff4 elementor-widget elementor-widget-image\" data-id=\"4380ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nerobold.com\/contatti\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"79\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2021\/03\/banner-728x90-brand-identity.gif\" class=\"attachment-large size-large wp-image-9443\" alt=\"banner brand identity\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f04e8bc ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f04e8bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1deac41c\" data-id=\"1deac41c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a24299d elementor-widget elementor-widget-heading\" data-id=\"6a24299d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Condividi:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4abd6c57\" data-id=\"4abd6c57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b1c592 elementor-share-buttons--skin-boxed elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"46b1c592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a34a418\" data-id=\"1a34a418\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f459c7 elementor-widget elementor-widget-image\" data-id=\"61f459c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/elementor\/thumbs\/banner-newsletter-pm1mihrdb42baemtjnizbuvxie89jtud3s2jh8id2w.gif\" title=\"banner-newsletter\" alt=\"Banner Newsletter\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e606876 ignore-toc elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"e606876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ultimi articoli<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cdd9c elementor-grid-1 elementor-posts--thumbnail-left elementor-posts--align-left ignore-toc elementor-hidden-tablet elementor-hidden-phone elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"f5cdd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:23,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28908 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog tag-lead-ai\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/la-fiera-e-finita-il-lavoro-vero-inizia-adesso\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso.jpg\" class=\"attachment-full size-full wp-image-29465\" alt=\"La fiera \u00e8 finita. Il lavoro vero inizia adesso\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso.jpg 2240w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-1536x864.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-2048x1152.jpg 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/la-fiera-e-finita-il-lavoro-vero-inizia-adesso\/\" >\n\t\t\t\tLa fiera \u00e8 finita. Il lavoro vero inizia adesso.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 27, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/la-fiera-e-finita-il-lavoro-vero-inizia-adesso\/\" aria-label=\"Read more about La fiera \u00e8 finita. Il lavoro vero inizia adesso.\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 9, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" aria-label=\"Read more about Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" aria-label=\"Read more about Il visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28318 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg\" class=\"attachment-full size-full wp-image-28322\" alt=\"checklist pre-fiera\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2025\/08\/checklist-pre-fiera-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" >\n\t\t\t\tChecklist pre-fiera: cosa preparare per uno stand che lascia il segno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 8, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nerobold.com\/en\/checklist-pre-fiera\/\" aria-label=\"Read more about Checklist pre-fiera: cosa preparare per uno stand che lascia il segno\" tabindex=\"-1\" >\n\t\t\tContinua a leggere \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a601635 ignore-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a601635\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161c4f1\" data-id=\"3161c4f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b9fd75 ha-has-bg-overlay elementor-widget elementor-widget-post-navigation\" data-id=\"45b9fd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/lai-che-ti-serve-non-quella-che-ti-vendono\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Precedente<\/span><span class=\"post-navigation__prev--title\">L\u2019AI che ti serve. Non quella che ti vendono<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Successivo<\/span><span class=\"post-navigation__next--title\">Il visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f374a5f ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f374a5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160b37bf\" data-id=\"160b37bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac6038d elementor-widget elementor-widget-heading\" data-id=\"6ac6038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Potrebbe anche interessarti...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26593ef5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"26593ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28908 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog tag-lead-ai\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/la-fiera-e-finita-il-lavoro-vero-inizia-adesso\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso.jpg\" class=\"attachment-full size-full wp-image-29465\" alt=\"La fiera \u00e8 finita. Il lavoro vero inizia adesso\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso.jpg 2240w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-1536x864.jpg 1536w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/03\/La-fiera-e-finita.-Il-lavoro-vero-inizia-adesso-2048x1152.jpg 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/la-fiera-e-finita-il-lavoro-vero-inizia-adesso\/\" >\n\t\t\t\tLa fiera \u00e8 finita. Il lavoro vero inizia adesso.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Gestione contatti fiera: cosa fare dopo un evento per non perdere opportunit\u00e0<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28753 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg\" class=\"attachment-full size-full wp-image-28773\" alt=\"Capire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business.jpg 1920w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/02\/51-trend-ai-per-business-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/capire-prevedere-crescere-i-5-1-trend-ai-che-impattano-sul-business\/\" >\n\t\t\t\tCapire, prevedere, crescere: i 5 (+1) trend AI che impattano sul business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L\u2019AI cambia le regole del business: GEO, chatbot, Company Brain, Video AI e analisi predittiva spiegati con esempi concreti.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28606 post type-post status-publish format-standard has-post-thumbnail hentry category-neroblog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg\" class=\"attachment-full size-full wp-image-28622\" alt=\"Il visual non e\u0300 il punto di partenza\" srcset=\"https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza.jpg 1680w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-300x169.jpg 300w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1024x576.jpg 1024w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-768x432.jpg 768w, https:\/\/nerobold.com\/wp-content\/uploads\/2026\/01\/Il-visual-non-e\u0300-il-punto-di-partenza-1536x864.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nerobold.com\/en\/il-visual-non-e-il-punto-di-partenza-perche-ogni-progetto-serio-inizia-dallascolto\/\" >\n\t\t\t\tIl visual non \u00e8 il punto di partenza: perch\u00e9 ogni progetto serio inizia dall\u2019ascolto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Il visual non \u00e8 il punto di partenza di un progetto efficace. Senza una fase di ascolto strategico, branding e comunicazione diventano solo esercizi estetici. Scopri perch\u00e9 l\u2019ascolto \u00e8 la vera base di ogni brand che funziona.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il Brand Book \u00e8 il manuale aziendale che ogni brand deve avere: ecco cos\u2019\u00e8, perch\u00e9 \u00e8 importante e come crearne uno efficace<\/p>\n","protected":false},"author":1,"featured_media":9989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[249,250,251,141,252],"class_list":["post-9949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neroblog","tag-brand-book","tag-brand-book-cose","tag-brand-book-digital","tag-brand-identity","tag-immagine-coordinata-manuale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Book, perch\u00e9 non puoi farne a meno | Nerobold<\/title>\n<meta name=\"description\" content=\"Il Brand Book \u00e8 come il libro bianco di un\u2019azienda: scopri quali elementi non possono mancare al suo interno e perch\u00e9 dovresti averne uno.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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